Today. Friday, March 10, 2006. Los Angeles Times. Page A8. Along the thinnest of news holes, with just enough room all six columns to tuck in an inch of type per column and this headline in, eyeballing it, what appears to be 30-point type across four of those columns: "United Nations Report Says 1.1 Billion People Lack Safe Water."
Cool, huh?
Oh, but that ain't the best of it. For the casual reader is not drawn to that little strip of type. No, they are drawn to the color photo of a sculpture
Fred Perry's one of those timeless labels with all-encompassing designs that appeal to just about anyone. The label (endorsed by and named after the 1930s tennis star) first started out with white polo Ts, but after the mod kids picked up on it, the shirts with the familiar laurel logo soon became available in a rainbow of colors.
With their classic, seemingly basic styles and tailored fits, Fred Perry is as popular as ever: dads love it (think of it as an English Ralph Lauren), and the modern
