Don't believe the hipsters: the true throbbing center of SanTana life is the corner of Bristol Street and McFadden Avenue. This is where wabs flock to whenever the Mexican soccer team wins a big game (which, nowadays, ain't often). This is where a massive shopping plaza hosts a Northgate González m ... More >>
Sorry for the loooong delay in this column, but we got a bit...busy 'round these parts, what with the book and the promotion and stuff. But I got a month's worth of different tortillerías in the bag, and I'll restart with the one I was supposed to do before things got a bit...busy--Northgate Gonzá ... More >>
All of Orange County engaged in a simultaneous shrug of indifference when longtime Aztlanista Nativo Lopez announced earlier this week he was retiring from public life and becoming a mere private citizen...where he would continue to agitate for the hot Mexican cause of the month. Huh? It was a fitti ... More >>
When I lived in North Hollywood, we were equidistant from two Mexican-owned markets: Vallarta and El Super. When we moved here to Anaheim, the Vallartas were replaced with Northgate González, but there was only one El Super, on McFadden in Santa Ana.Lately, though, the simple sign ("cuesta menos ... More >>
I can never hate Northgate Gonzalez Markets. Its story is one of the great Orange County immigrant success tales, its aisles the first one I remember walking, the hometown of its founders--Jalostotitlán, Jalisco--always fighting for Mexican supremacy in Anaheim against Arandas, Jalisco and my El Ca ... More >>
One of the first investigative series I wrote was on Gigante Supermarkets, a multibillion-dollar Mexican chain that wanted to open a store in Anaheim in order to conquer local Latino households. Its efforts made national headlines because this multinational cried the race card after Anaheim planning ... More >>
Cápitulo tres de cuatro...
Remember how yesterday, we promised this would be our last Carlos Bustamante post in our series on the conflict-of-influenza-stricken SanTana councilmember? We lied. We're still so awestruck at Carlitos' güey with donations and votes, we decided to insert this post befo ... More >>