Cigarettes don't just wreck your health; they can be bad for your ego too.
Some foxy computer-clad marketer cornered me in the bar two weeks ago and asked what I smoke.
"American Spirits," I replied with what I think was aplomb.
"Okay," she said, already starting to make demographic notes and tick boxes on a screen for what seemed like awhile. "Let's just say Marlboro Lights." After all, that'd make her job easier.
Five minutes and a free pack of cigs I don't particularly like later, and I'v