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Subject: Marketing

  • Lights! Cola! Action!

    We don't know whether to be proud, repulsed, jealous--all three? Chapman University grad stud Rosemary Lambert's short film The Reel Monkey won the Grand Prize in a film competition. So far, so good--until you discover it's the 2006 Coca-Cola Refreshing Filmmaker Competition. You see, student filmmakers--from the likes of USC, NYU and Farber College, we're told--have their Coke-enhanced scripts approved by the good folks at Coca-Cola, who then pick their faves, give the young 'uns $7,500 cash an

    March 3, 2006
  • Rick Rubin: Music Biz Savior?

    The New York Times Magazine's Lynn Hirschberg ponders this crucial matter and concludes that Rubin, the Def Jam impresario/producer (Jay-Z, Beastie Boys, Slayer, Dixie Chicks, Johnny Cash and 17,000 others) who's now employed by Columbia Records, just may be the mensch to prevent this Titanic from sinking. Or is he merely rearranging the deck chairs on said vessel? I dunno; I can't think of anything right now except for Rubin's beard... But seriously, the feature's interesting, especially if

    September 4, 2007
  • Welcome to the Poorhouse: Problem Makers Become "Solvers"

    One reason I find myself in the financial fix I am in is because I took took a gamble. The plan hatched with my mortgage broker was to temporarily pay a low, low mortgage--that did not lower my principal--to free up enough cashflow to pay down my credit-card debt. This would improve my credit score enough that, in a year or two, I could refinance one last time into a low, comfortable, fixed-interest rate. Yes, people were talking at that time about the housing bubble possibly bursting, but it wa

    March 10, 2009
  • It's Your Money

    But the government spends it

    November 8, 2007
  • Attack of the 50-ft. Commercials!

    Abandon all hope: there's no escape from movie product placements

    August 4, 2005
  • It's Your Money

    But the government spends it

    August 23, 2007
  • Diary of a Mad County

    August 31, 2006
  • The Gods Must Be Crazy

    August 5, 2004
  • Buying Woodstock

    Is Ladera Ranch the green revolution or the same development crap in a new package?

    December 11, 2003
  • Represent What?

    The Registers New Campaign

    September 25, 2003
  • Kids. Go Figure

    December 19, 2002
  • Chillin With Uncle Sam

    September 23, 1999
  • Lisk Fest

    September 3, 2009