After the claustrophobic overcrowding of Broxton avenue for the LAFF opening night party, I wasn’t expecting the Transformers premiere bash to be as well-run as it was. Adjacent parking lots were opened up, and food and drink were so prevalent that, if you actually ventured all the way in, it was possible to get plenty of both with no waiting.
Half the food was Burger King, which was a letdown, despite the presence of that creepy King guy from the ads. But there was plenty of other stuff too,
Lionsgate films claim they make SAW movies for the fans, and while it's easy to be cynical about that claim, Sawfest was definitely a fan-friendly move – all four SAW movies on the big screen for the price of one ticket. Now, could it have been even better? Sure. Had I been in charge of marketing, I might have suggested maybe adding a higher-priced ticket that would include an “I survived Sawfest” t-shirt, or maybe a reduced admission for anyone coming in costume as Jigsaw, Amanda, or Bill
CLOVERFIELD
Since many people are asking what exactly “Cloverfield” means in the context of the movie, let's deal with that right of the bat – it doesn't mean anything. It wasn't even supposed to be the film's real title initially, just a red herring to throw people off track named after one of the streets near producer J.J. Abrams' West L.A. Office. But once the buzz began following the untitled trailer in front of Transformers, that was the name that stuck – its only reference in the
