It has come to this. Frito Lay, which is owned by PepsiCo, has put out Pepsi-flavored Cheetos. Yes. Pepsi. Flavored. Chee. Tos. When news of it went viral earlier today, the reaction from the Interwebs was swift, but swang from the most disgusted yucks to the most enthusiastic yaays.
Everyone who follows the food world knows the phenomenon that is Flamin' Hot Cheetos, a product created by a Mexican that's now the scourge of elementary schools everywhere. Well, those namby-pamby administrators better get ready to worry again: next week, Frito-Lay is debuting two new flavors in th ... More >>
Frito-Lay, makers of the popular Fritos, Tostitos and Doritos chips, routinely cheated more than 2,100 sales employees out of money owed for overtime work in California, according to a class action lawsuit. Earlier this year, the Texas-based snack food company agreed to settle the case before a ... More >>
Remember how great an idea Tapatio-flavored Fritos was? Now the Lay's part of Frito-Lay has enlisted Eva Longoria to ask its fans to submit via its Facebook app or a text what the next great flavor should be.
On June 6, Chef Rick Bayless received from the Mexican government the Order of the Aztec Eagle, Insignia class (lower ranking reserved for non-royals and non-politicians) for his work in promoting Mexican cuisine in general, and Mexican haute cuisine, specifically, in his PBS television series Mexic ... More >>
Adapted from 'Taco USA: How Mexican Food Conquered America'
SO...my much-promised book, Taco USA: How Mexican Food Conquered America finally hits the bookstores next month (April 10), and review copies are slowly making their way around the nation's newsrooms. So I might as well start giving out bits and pieces to entice ustedes to preorder the damn thing ... More >>
Taco BellLast year, we found out that Taco Bell was hooking up with Frito-Lay to create a taco shell made of Doritos. Now, that bastard child is here! Meet the Doritos Locos Taco, which will arrive at participating locations nationwide at midnight on March 8.
Over the weekend, I gave my short history of Mexican food in Orange County at the Segerstrom Center's Samueli Stage as part of its hosting of the awesome, ribald Chautauqua! show. Since I doubt I'll ever grace any stage at the Segerstrom again, I decided to focus my 10-minute lecture on OC's two ... More >>
DoritosArch West, the king of corn chips, died last Tuesday at the age of 97. A former Frito-Lay exec, he's credited with introducing the world to the highly munchable little snack known as Doritos. According to the Dallas Morning News, West pitched the idea for Doritos af ... More >>
One of the few cases in Mexican-food history in the US where a Mexi wasn't ripped off by gabachos...Michelle posted earlier today about how the man credited with creating Fritos, former Frito-Lay executive, Arch West, just passed away in Dallas. First thing I told her? "The origin story for Dorit ... More >>
Headed to Comic Con this week? Then snag what's sure to be one of the more sought-after pieces of swag: official Cheesy Poofs from the creators of South Park. The New York Times reports that Comedy Central and Frito-Lay have teamed up to promote 15 years of South Park by releasing Cartman's ... More >>
Edwin GoeiI have a love-hate thing with Frito-Lay. I hate some of their products but love others. Sun Chips goes in the "love" column. I don't buy into the idea that they're really any healthier than a regular snack chip. Junk food is junk food. Furthermore, I think their "multigrain" compo ... More >>
See that bag of Tapatío-flavored Fritos? It's now half-gone because I've limited myself to a daily fistful of the manna ever since we broke the news earlier this month they were debuting. It wasn't Lenten denial, but rather not knowing when they'd appear on store shelves outside random Costcos.N ... More >>
Last week, I interviewed the Saavedra family, the clan behind the wonderful Tapatío Hot Sauce, for my book on the history of Mexican food in the United States. I might release some details of it later, but this one can't wait a year: Sometime in February, Tapatío-flavored Fritos hit Costco, the ... More >>
Photo by Christopher VictorioToday we continue our Q&A with Dean Simon of Bruxie in Orange. Have no idea what Bruxie is? Where've you been? If you missed the first part, click here to read it. And stay tuned tomorrow for a recipe. What show would you pitch to the Food Network?My idea for a sh ... More >>
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