Subject:

Frito-Lay Inc.

  • Food

    April 5, 2012

    How Doritos Were Born At Disneyland

    Adapted from 'Taco USA: How Mexican Food Conquered America'

  • Blogs

    March 5, 2012

    The Five Most Influential Cities in the Development of Mexican Food in the United States

    ​SO...my much-promised book, Taco USA: How Mexican Food Conquered America finally hits the bookstores next month (April 10), and review copies are slowly making their way around the nation's newsrooms. So I might as well start giving out bits and pieces to entice ustedes to preorder the damn thing ... More >>

  • Blogs

    February 17, 2012

    Taco Bell's Doritos Shell is Coming Soon

    Taco Bell​Last year, we found out that Taco Bell was hooking up with Frito-Lay to create a taco shell made of Doritos.   Now, that bastard child is here! Meet the Doritos Locos Taco, which will arrive at participating locations nationwide at midnight on March 8.  

  • Blogs

    January 17, 2012

    Were Doritos Invented at Disneyland?

    ​Over the weekend, I gave my short history of Mexican food in Orange County at the Segerstrom Center's Samueli Stage as part of its hosting of the awesome, ribald Chautauqua! show. Since I doubt I'll ever grace any stage at the Segerstrom again, I decided to focus my 10-minute lecture on OC's two ... More >>

  • Blogs

    September 26, 2011

    Doritos to Be Sprinkled Over Grave of Doritos Creator

    Doritos​Arch West, the king of corn chips, died last Tuesday at the age of 97.    A former Frito-Lay exec, he's credited with introducing the world to the highly munchable little snack known as Doritos.  According to the Dallas Morning News, West pitched the idea for Doritos af ... More >>

  • Blogs

    September 26, 2011

    Five Mexican-Food Empires Started By Americans Ripping Off Unnamed Mexicans

    One of the few cases in Mexican-food history in the US where a Mexi wasn't ripped off by gabachos...​Michelle posted earlier today about how the man credited with creating Fritos, former Frito-Lay executive, Arch West, just passed away in Dallas. First thing I told her? "The origin story for Dorit ... More >>

  • Blogs

    July 19, 2011

    South Park's Legendary Cheesy Poofs to be Available Starting at Comic-Con!

    ​Headed to Comic Con this week? Then snag what's sure to be one of the more sought-after pieces of swag: official Cheesy Poofs from the creators of South Park.  The New York Times reports that Comedy Central and Frito-Lay have teamed up to promote 15 years of South Park by releasing Cartman's ... More >>

  • Columns

    May 12, 2011

    Letters From OC Weekly Readers

    ​Headed to Comic Con this week? Then snag what's sure to be one of the more sought-after pieces of swag: official Cheesy Poofs from the creators of South Park.  The New York Times reports that Comedy Central and Frito-Lay have teamed up to promote 15 years of South Park by releasing Cartman's ... More >>

  • Blogs

    April 8, 2011

    A Review of New Sun Chips Flavors

    Edwin Goei​I have a love-hate thing with Frito-Lay. I hate some of their products but love others. Sun Chips goes in the "love" column. I don't buy into the idea that they're really any healthier than a regular snack chip. Junk food is junk food. Furthermore, I think their "multigrain" compo ... More >>

  • Blogs

    March 15, 2011

    Tapatio-Flavored Fritos Making Nationwide Debut IN TWO WEEKS!!!

    ​See that bag of Tapatío-flavored Fritos? It's now half-gone because I've limited myself to a daily fistful of the manna ever since we broke the news earlier this month they were debuting. It wasn't Lenten denial, but rather not knowing when they'd appear on store shelves outside random Costcos.N ... More >>

  • Blogs

    March 2, 2011

    Tapatio-Flavored Fritos Now Available at Costco, Coming to a Store Near You

    ​Last week, I interviewed the Saavedra family, the clan behind the wonderful Tapatío Hot Sauce, for my book on the history of Mexican food in the United States. I might release some details of it later, but this one can't wait a year: Sometime in February, Tapatío-flavored Fritos hit Costco, the ... More >>

  • Blogs

    January 5, 2011

    On The Line: Dean Simon of Bruxie, Part Two

    Photo by Christopher Victorio​Today we continue our Q&A with Dean Simon of Bruxie in Orange. Have no idea what Bruxie is? Where've you been? If you missed the first part, click here to read it. And stay tuned tomorrow for a recipe. What show would you pitch to the Food Network?My idea for a sh ... More >>

  • Food

    October 2, 2008

    [This Hole-in-the-Wall Life] Better Bread Than Dead at Plaza Bakery in Fullerton

    Photo by Christopher Victorio​Today we continue our Q&A with Dean Simon of Bruxie in Orange. Have no idea what Bruxie is? Where've you been? If you missed the first part, click here to read it. And stay tuned tomorrow for a recipe. What show would you pitch to the Food Network?My idea for a sh ... More >>

  • Food

    July 17, 2008

    [This Hole-In-the-Wall Life] Zucchini, Zucchini, Zucchini at A's Ace Burgers

    Photo by Christopher Victorio​Today we continue our Q&A with Dean Simon of Bruxie in Orange. Have no idea what Bruxie is? Where've you been? If you missed the first part, click here to read it. And stay tuned tomorrow for a recipe. What show would you pitch to the Food Network?My idea for a sh ... More >>

  • Food

    September 14, 2006

    Sweet, Sweet Goo

    La Fondues epic epicureanism

  • Columns

    May 5, 2005

    !ASK A MEXICAN!

    La Fondues epic epicureanism

  • News

    October 10, 2002

    Disneyland Primeval

    A pre-Eisner photo history of Walts unreal world

  • Food

    April 18, 2002

    Lo-Cal Local Chips

    Chip manufacturer doesnt feel crunch

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