An imagined conversation deep within the halls of Lionsgate’s marketing department, a year or so ago...
SUIT 1: Curses! Those dastardly critics have finally realized that when we don’t show one of our horror movies to them in advance, that means it sucks!
SUIT 2: Screw ‘em. Critics all hate horror movies anyway. Besides, that godawful EPIC MOVIE did fine for Fox with no reviews.
SUIT 1: Yeah, for like one day, until people realized the critics were right. They’re starting to catch on!
