It has come to this. Frito Lay, which is owned by PepsiCo, has put out Pepsi-flavored Cheetos. Yes. Pepsi. Flavored. Chee. Tos. When news of it went viral earlier today, the reaction from the Interwebs was swift, but swang from the most disgusted yucks to the most enthusiastic yaays.
Everyone who follows the food world knows the phenomenon that is Flamin' Hot Cheetos, a product created by a Mexican that's now the scourge of elementary schools everywhere. Well, those namby-pamby administrators better get ready to worry again: next week, Frito-Lay is debuting two new flavors in th ... More >>
If there is one thing diners should know about cuisine at the Attic, it's that it is an all-scratch kitchen. Sometimes it takes a little longer for food to come out of the kitchen. There isn't a walk-in freezer or pantry full of cans, and the staff put out breakfast, lunch and dinner. For example, e ... More >>
There was a moment during our interview when we thought, "Is this guy for real?" Yeah, he's the real deal. A chef who has paid his dues, traveled, and survived enough restaurant drama can finally call a place his own. With a team that includes the talented Jared Cook (formerly of VINE in San Clement ... More >>
The Long Beach gem serves great Southern fare in a creaky Craftsman house
If there's anything that Californians have learned in the 16 years since voters passed Proposition 215, it's this: medical marijuana is a mess. On the one hand, marijuana has gotten a lot easier to come by over the years. What used to be only available on the street or in a few scattered dispensarie ... More >>
[UPDATED at end of the article with additional, disturbing revelations about Mr. Diamond's mental health.] Original post, Oct. 17, 5:30 p.m.: Despite our sincere prodding to get Gregory A. Diamond to drop his jumbo Cheetos bag and fall off his sofa to do what he promised Orange County Democrats he w ... More >>
For teachers and school officials, there is no snack more reviled than Flamin' Hot Cheetos. They're unhealthy and messy (that addicting red powder gets everywhere) and kids can't get enough of the stuff. It makes them crazy and causes them to burst into song. Now ABC News rep ... More >>
Kids (and all other humans with taste buds) looooooove Flaming Hot Cheetos. They love it so much, it makes them crazy. And apparently, it also makes them burst into song. A group of Minneapolis youngsters from an after-school program called North Community Beats and Rhymes have come up with a b ... More >>
Michelle introduced us to the monstrosity that is Slater's 50/50's "50 Alarm Burger" last week. It was heralded by the infamous mini-chain as a burger so hot you need to wear gloves and sign a liability waiver to eat it. The burger consists of a fire beef patty with sliced jalapenos, ... More >>
I'll admit I don't give a ton of thought to the state of drive-thru restaurants (they're quick, they're cheap, they're making us all obese--what more is there?), but one team of consultants has been watching them slowly become food-industry dinosaurs. Ohio-based Big Red Rooster, a "multidimensional ... More >>
Fried tofu was never something I thought I'd associate with the words "exciting" and "addictive" and "I want this in my mouth every day." But the cubes served up at Chong Qing Mei Wei make me crazy--Flaming Hot Cheetos crazy. The golden outer layer is cooked to a subtly sweet crisp, while the i ... More >>
[Trendzilla] BB cream is the miracle balm that gets your skin dewy
I'm not the only one writing books on the history of Mexican food in the United States. Just this week, Kaleta Doolin released Fritos® Pie: Stories, Recipes, and More via Texas A & M University Press. Doolin is the daughter of Charles Elmer Doolin, founder of Fritos. We're going to interview ... More >>
Remember that lawsuit alleging Taco Bell engaged in false advertising because its beef really wasn't beef? It was pretty goofy to begin with and eventually dropped, but it did bring out to the world that Taco Bell does use filler in its beef, which anyone who has eaten there in the past, oh, 80 y ... More >>
Houston Press Jaws dropped, eyes bulged, clouds parted and fingers typed "Houston airfare" when we came across this post from our sister paper, Houston Press. The Flaming Hot Cheeto Hollandaise Burger, oozing with hot cheddar cheese and topped with an egg and spicy Cheetos, is served at on ... More >>
The past decade has seen nonprofits, government officials and foodies across California do everything possible to get poor people off their junk-food- and processed-food-heavy diet and eat healthier. And the push seems to be working: A report sponsored by the California Endowment shows that one o ... More >>
Trader Joe's is legendary for taking the ideas of other food producers, improving on the product, then selling them at its stores under the Trader Joe's name. So on a rare trip to the store, I figured the above snack would improve on Cheetos, not only in the health arena, but also in the flavor-- ... More >>
Normally, the news that UC Irvine will be the location for a "motivational performance" by Andrew Fetterly Wilkes Krier, with a focus on both spoken-word presentations and music, might not sound like the most exciting way to spend your evening on Friday, April 22. Except this is, in fact, Andre ... More >>
Last week, I interviewed the Saavedra family, the clan behind the wonderful Tapatío Hot Sauce, for my book on the history of Mexican food in the United States. I might release some details of it later, but this one can't wait a year: Sometime in February, Tapatío-flavored Fritos hit Costco, the ... More >>
Flickr user namillionaireeBetween infographics on Flamin' Hot Cheetos and much more, it's been quite a week on your favorite infernal blog. Best of the week after the jump!
Taco Bell's new, limited-time-only Beefy Crunch Burrito sounds like the culinary creation of a drunken frat boy.Dude, you know what would be awesome in this burrito? Flaming Hot Fritos. Fuck yeah! That's exactly what it is--a burrito stuffed with seasoned ground beef, nacho cheese, sour cre ... More >>
7-Eleven: A one-stop shop for all your Chicano music needs!Record stores in OC have been in decline this past decade. Tower Records is long gone and the block of the Virgin Megastore in Orange is a fleeting memory--but it's still forever captured in the Sasha Baren Cohen movie Borat. In ... More >>
[Locals Only] This all-girl trio make Joan Jett proud
Edwin GoeiName: Kurkure Naughty Tomatoes Origin: India Found at: Saral Indian Grocery, Tustin Cost: $1.49 Ingredients: Rice Meal, Edible Vegetable Oil, Corn Meal, Gram Meal, Sugar, Salt, Tomato powder (1.4%), Spices & Condiments (Chilli powder, onion powder, Black pepper powder, Ginge ... More >>
Edwin GoeiName: Crispy Snack Anchovy Fish Origin: Thailand Found at: 99 Ranch, Irvine Cost: $2.99 Ingredients: Anchovy, Palm Oil, Salt, Sugar, Sesame, Sodium Metabisulfite.
I had visions of hordes of Long Beach ocean-view apartment inhabitants spilling out onto the beach this past Saturday for the monthly (second Saturdays) half-hour "Clean Alamitos Beach" event. After all, if you run here, ride your bike here, walk your dog here, bring your kids here, stroll here, ... More >>
Santa Ana teenager Ronny Rios has fought his way into contention for the U.S. Olympic boxing team. He didnt do it alone
'I hold an ASS'
'Please fully explain your answer and include economical, cultural and quality-of-life issues in 25 words or less'
Oct. 6 - Oct. 13
A pigs-eye view of the Happiest Place on Earth
Moore vs. Brosnan in Laws of Attraction
Bonus: All the dives we love to love!
Let them drink Charles Shaw
Can we kick you in the pants, too?