Outside Eyes, a Newport Beach-based crisis PR firm, is among the agencies that have been brought in to help Alex Rodriguez deal with the firestorm of controversy that has been generated by the New York Yankees slugger's admission to using performance-enhancing steroids.
The firm knows crisis PR. Founder and CEO Reed Dickens was an assistant press secretary in the George W. Bush White House. Dickens' partner and senior strategist, Ben Porritt, was the press secretary for embat
Some fans and team officials think hes the devil. His player clients think hes an angel. Everyone agrees that super agent Scott Boras has changed baseballbut for better or worse? And what does he want now?
