They say you need money to make money. You also need customers to attract customers. Witness this principle in action at Liang’s Kitchen, a weeks-old Taiwanese restaurant in Irvine, which, as of this writing, has seen impenetrable lines since day one. This kind of buzz always begins through old-fashioned word-of-mouth—whispered during church service, around office water coolers, at family dinner tables. But after that, the popularity is self-sustaining. Everyone wants to eat where everyone else is eating. Crowds beget more crowds. If there’s an unspoken rule among Chinese diners to avoid the empty restaurants, the opposite is even truer: Go where the... More >>>