Jason Whipple grabs a shiny, 20-inch, golden wheel from one of the shelves stacked with car wheels that towers above him. Futuristic-looking, with clean lines, it's like something off a massive robotic flower. He's showing off the products inside the 6,500-square-foot warehouse in Huntington Beach that's home to Rotiform, the company he started with business partner Brian Henderson in 2009. The wheel he holds is one of the standard offerings, designed by him and Henderson, designated WRW after Whipple's... More >>>