From the outside, the light-brown, nondescript, Lake Forest office building housing Serious Pimp Records looks like the last place West Coast hip-hop would go to live, let alone record or even set the stage for its own resurrection. The legendary, sequestered studio—a suite filled with plaques, platinum records and plush, pimped-out surroundings—is owned by Snoop Dogg, a fact that becomes evident about 1.5 seconds after you open the door. Your eyes take in the walls splashed with various shrines to the Doggfather, while your nose fills with the... More >>>