The standard model for a music festival these days is all about one-upsmanship. Each year, archetypes such as Coachella and Electric Daisy Carnival insist on changing shape—getting larger, more expensive and tech-savvy, and progressively impersonal. When OC-based entertainment company the Pacific Festival prepared to announce the next installment of its namesake event, we assumed it'd also follow suit. Another expanded two-day marathon perhaps? How about a surprise headliner that makes last year's Snoop Dogg/Cut Copy bill look like child's play? Maybe throw in hologram of a dead rapper... More >>>