Social scientists and business students needn't look further than the Filipino fast-food giant Jollibee to see what our culture has wrought on the other side of the world. The menu at the branch that just opened in Anaheim, OC's unofficial Little Manila, is a hyper-realized collection of our own fast-food diet recited in a Tagalog-accented feedback loop. Burgers in sesame-seed buns are slathered with too much special sauce. Fried chicken can be bought by the bucket. And for dessert, there are old-school deep-fried pocket pies that even McDonald's jettisoned decades ago. If you took away the few Pinoy elements, such as a shake colored purple from a native tuber called ube, one would have to conclude Jollibee is more... More >>>
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