You can't blame David Wilhelm for being proactive. With OC's once-meteoric housing market in a slump and its citizenry mired in rising debt, the restaurant mogul—the closest we get to Wolfgang Puck—had to make some changes quickly. His repertoire of upscale restaurants needed an overhaul amid the shrinking of wallets and declining sales. The verdict from hired-gun marketers and focus groups: make it less upscale. Or at the very least, re-brand so it doesn't seem so expensive, so uppity, so "special... More >>>
No "American Poofy Chocolate Cake" here. Photo courtesy of Savannah Supper Club & Lounge.