TV Station and Mobile App Team to Fight "Carmageddon" on the 405 Freeway
A mobile social traffic and navigation app is teaming with a Los Angeles-based television station to provide real-time news and traffic information during "Carmageddon"--the July 15 weekend closure of the 405 freeway in Los Angeles.
Waze, which claims to have 4.5 million member drivers in 45 countries providing instant traffic information, and KABC/Channel 7 will share maps, traffic alerts and eyewitness reports to spread the word to drivers via the app and live television coverage.
There should be plenty to report: the 10-mile stretch of the 405 that will be closed is traveled by a half million drivers any given weekend. And this is only part of a $1 billion highway improvement campaign that isn't expected to be finished until 2013.
Waze's citizen traffic app has been adopted by other broadcast media outlets around the globe, including WBHH-TV in southwest Florida and Israel's largest news network, Channel 2. But the KABC partnership is Waze's largest, according to the Palo Alto-based company.