This video is a couple weeks old (I just saw it yesterday on LAist), but it promotes the Maloof Money Cup, "the premiere showcase for amateur and professional skateboarding in 2009," which runs as a three-day festival during the opening weekend of the Orange County Fair July 10-12 at the Orange County Fairgrounds in Costa Mesa.
Last year's Maloof Money Cup boasted the largest purse in the history of professional skateboarding with more than $450,000 in prize money awarded in three professional U.S. Championship Competitions: Men's and Women's Pro Street, Men's Pro Vert and the U.S. Amateur Championships.
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Because the events run concurrently with the fair, organizers are suggesting those who drive to the fairgrounds to give themselves plenty of time "since the local traffic is typically congested at this time." Oh, and parking can be a bitch, too. More details here.