The Los Angeles Times announced today that it will expand Times Community News (TCN) coverage into Aliso Viejo, Laguna Niguel and the Orange County arts community beginning Aug. 26.
If part of that sounds like deja vu all over again, it is--with a twist.
A June 30 memo from Times Media Group to newsroom "colleagues" announced the expansion of the Laguna Beach-centric Coastline Pilot into Aliso Viejo and Laguna Niguel was to begin Aug. 12.
See, I already told you so:
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Perhaps it took 14 more days for the Times to figure out where the hell Aliso Viejo and Laguna Niguel are. Here's a tip, intrepid Spring Street journos: Aliso Viejo is that cluster of stucco that spoiled the upper part of Laguna Canyon. Yes, with Lagunas Beach, Woods, Niguel, Seco and Return to the Blue, it is admittedly difficult to know which Laguna you are in at any given time. Just know if a real estate agent is telling you the house you're looking at is in Dana Point, you're actually in Laguna Niguel.
The totally new part of today's Times announcement concerns "OC Arts," an entertainment section that will be tucked into the Coastline Pilots of Laguna Beach, Aliso Viejo and Laguna Niguel, the Daily Pilot of Irvine, Costa Mesa and Newport Beach and the Huntington Beach Independent of Surf City and I want to say Fountain Valley, although I'm not positive about that last slice of municipal paradise.
A TCN press release that follows on the next page explains the changes in Orange County as well as in the Pasadena area . . .
Times Community News Announces Second Expansion of the Year
Los Angeles Times Media Group portfolio increases reach in San Gabriel Valley and Orange County
August 4, 2011
LOS ANGELES -- Los Angeles Times Media Group's Times Community News (TCN) today announces the addition of both a new weekly title and a Sunday edition serving the San Gabriel Valley and increased circulation in Orange County. The roll-out is as follows:"Community news is at the heart of journalism, and over the years TCN has proven itself to be uniquely qualified to cover the local beats," said TCN North Editor, Dan Evans. "Pasadena, South Pasadena and San Marino are fascinating, vibrant places, and we cannot wait to get started."
- The Pasadena Sun, a new Friday publication, will feature political, sports and public safety news for Pasadena, South Pasadena and San Marino, beginning August 5th.
- The Sunday Valley Sun will debut August 7th and bring together coverage from the Pasadena Sun and La Cañada Valley Sun in a new Sunday edition.
- The Coastline Pilot will add Laguna Niguel and Aliso Viejo to its existing coverage of Laguna Beach, beginning August 26th.
In addition, TCN's Sunday News-Press & Leader and Sunday Valley Sun--collectively serving Glendale, Burbank, La Cañada and the aforementioned San Gabriel Valley communities--will include "Marquee," a new arts and entertainment section with a guide to local restaurants, nightlife and culture, beginning August 7th. Similarly, TCN's Orange County publications--the Huntington Beach Independent, Daily Pilot and Coastline Pilot--will begin featuring "OC Arts," a new Friday arts and entertainment section, on August 26th, effectively serving the entire county.
"Aliso Viejo and Laguna Niguel have strong ties to Laguna Beach and broadening our coverage to include those southern Orange County communities is a natural extension for the Coastline Pilot," said TCN South Editor, John Canalis. "There is an appetite for local news and information in these engaging cities that we are well-positioned to deliver, digitally and in print."
The Sunday Valley Sun will be distributed in combination with more than 24,000 copies of the Los Angeles Times with an additional 2,300 copies via area news racks. The Coastline Pilot's expanded circulation will encompass more than 23,500 copies distributed via The Times, private carrier and area news racks.
"TCN can now better provide solutions for advertisers looking to reach the San Gabriel Valley and Orange County," said Scott Pompe, Senior Vice President of Advertising & Targeted Media for the Los Angeles Times Media Group. "This expansion is a logical development of our community portfolio and will enable us to deliver a broader spectrum of local advertising opportunities."
TCN includes the Glendale News-Press, Burbank Leader, Sunday News-Press & Leader, La Cañada Valley Sun, Pasadena Sun, Sunday Valley Sun, Huntington Beach Independent, Daily Pilot (Costa Mesa, Newport and Irvine) and Coastline Pilot. TCN newspapers focus exclusively on in-depth local coverage of their respective communities. For more, visit www.latimes.com/tcn.