Turns out the most fashionable people in America don't dwell in Manhattan or LA.
They live in Irvine. Yes, Irvine, California, USA.
That's according to research by Bundle, which measured the percentage of “fashion conscious households” in the country's 50 largest cities. The data company defines a fashion conscious household as one that has had at least four transactions at top-end designer merchants in the past 30 months.
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Ah, makes more sense. We know that many of Irvine's beige stucco homes come complete with big walk-in closets for all the bags brought home from neighboring SCP and Fashion Island. Still, as we've learned from the Real Housewives of OC, big designer purchases do not translate into actual style.
But if you still wanna go by the study, Buffalo, New York is ranked as least fashionable city in America. What? Long underwear isn't hot?
See the full chart here.
