Costa Mesa-based Hurley, some of the action-sports giant's surfers and other celebrities are joining forces to bring 100,000 people around the world access to clean water to help mark World Water Day 2014.
"Waves For Water," which is being billed as one of the largest single-day water relief efforts in history, combines to send five groups of "Clean Water Couriers" to missions in Brazil, Haiti, Indonesia, Liberia and Nicaragua. Each team of Hurley surfers and ambassadors aim to distribute 1,000 water filtration units on March 22.
Waves For Water founder Jon Rose explains the nonprofit usually works "in a very lean and covert fashion to maximize our efficiency on the ground." However, since this year's World Water Day project is also aimed at raising awareness, Rose says he's "thrilled to have the opportunity to bring some of our longtime friends and advocates--Carissa Moore, Rosario Dawson, Rob Machado, Alex Atala and more--along for the ride."
Here is a break down of the Clean Water Courier teams:
Team Brazil Guga Ketzer - Loducca Alex Atala - Brazilian chef who runs the restaurant D.O.M. Rob Machado - Hurley brand ambassador Bob Burnquist - Hurley brand ambassador
Team Haiti Jon Rose - Waves For Water founder Rosario Dawson - American actress Mikey DeTemple - Hurley brand ambassador Fritz G Pierre-Louis - Waves For Water ambassador
Team Nicaragua Ben Edwards - Hurley VP of Global Outreach Conner Coffin -Hurley brand ambassador Eddie Breckenridge - former Thrice bass player, current band manager
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Team Liberia Jack Rose - Waves For Water project manager Aamion Goodwin - Hurley brand ambassador Sam Talbot - celebrity chef
Team Indonesia Christian Troy - Waves For Water executive director Carissa Moore - Two-time ASP women's world champion Adrian Buchan - Hurley brand ambassador
You can help the teams reach their fund-raising goals by purchasing Hurley H2O limited edition t-shirts via www.hurley.com. You can also donate directly to www.wavesforwater.org, which is also the site to visit for more information on World Water Day.