It seems the new LA Weekly owners are doing everything they can to make up for their missteps since they laid off the majority of the editorial staff on Nov. 29. As a way to hopefully make peace with the #BoycottLAWeekly-iers, Brian Calle and David Welch moved staff writer Hillel Aron—the only editorial staffer Semanal Media didn't lay off— to interim editor-in-chief of the paper. But the Wrap revealed in an interview with Aron that he and Calle had a pre-existing relationship and that Aron knew he wouldn't be let go. After a deep dive into Aron's tweets (you can read them below), his tasteless attempts at humor has shunned him to the dunces corner. As of today, according to Spin, he has been suspended, therefore leaving LA Weekly with no editorial staff whatsoever to write new content for the blog or put out an actual paper with new content.
"LA Weekly has zero tolerance for discrimination of any kind. Past comments posted by Hillel Aron on Twitter that have come to our attention over the last 24 hours are extremely offensive and unacceptable,” the statement said from LA Weekly read. “They are not in line with LA Weekly's values and do not reflect the views of our team. As of today, Mr. Aron has been suspended without pay while an investigation is under way."
As of now, dozens of major advertisers have pulled their dollars from the paper's back pages and events. The Sips and Sweets 2017 event was scheduled to be held at the Petersen Automotive Museum last Saturday, but it was canceled after sponsors pulled out. The newspaper lost a lot of money and continues to bleed cash, as two other major advertisers, KCRW and the Ace Hotel, also canceled their advertising contracts with the Weekly. Semanal Media has now hired the crisis PR team Sunshine & Sachs, well-known for their work with Harvey Weinstein.
Considering the newspaper currently doesn't have an editorial team, it'll be interesting to see if the new owners put out an issue this week. But what we can discern from the situation is that the future of LA Weekly doesn't look so bright.
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