Apparel News has an interesting story on Costa Mesa-based RVCA's first retail store which will open in San Francisco's Haight-Ashbury district in July.
Deborah Belgum, senior editor at the publication, writes that "up until now, the company's line of vintage-wash T-shirts, jeans, shorts, fleece hoodies, shirts and caps have been sold at surf and skateboard shops around the country, as well as at contemporary clothing shops such as Madison and American Rag in Los Angeles."
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RVCA is owned by OC surfers Pat Tenore and Conan Hayes.