First, it was a documentary from MacGillivray Freeman Films winning awards.
Now, it's the campaign that sprang the Laguna Beach company's film To the Arctic that is taking honors.
To the Arctic, Documentary on Polar Bears Dealing with Climate Change, Wins Awards; Coming Attraction: A Fierce Green Fire
Greg MacGillivray, Large-Format Filmmaker, Shares His Life and Love of the Ocean
The Talents of Many and a Shared Love of Oceans Bring To the Arctic to Irvine IMAX
MacGillivray Freeman's 10-year, multi-platform One World One Ocean Campaign was named the "Best Digital Interactive Campaign" at the recent 2012 BLUE Ocean Film Festival, an event in Monterey that every two honors the best ocean films, ideas and innovations.
One World One Ocean projects include the online hub oneworldoneocean.com, five original digital video series, more than 100 online videos, micro-campaigns on plastics and sustainable seafood, and the Mission Aquarius media campaign that exposed the closing of the world's only underwater research station.
And there is, of course, To the Arctic. Directed by MacGillivray Freeman co-founder Greg MacGillivray, the 3D IMAX film explores the plight of polar bears dealing with climate change. It recently won two top prizes at the 2012 Giant Screen Cinema Association Achievement Awards in Sacramento.
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One World One Ocean has so far generated 3.6 million media impressions, boasts a MacGillivray Freeman release.
"We launched the One World One Ocean campaign with the idea that great storytelling can change the world, and that the ocean needs a storyteller," Shaun MacGillivray, managing director of One World One Ocean (and Greg's son) is quoted as saying . "Our campaign is all about inspiring people to care about and protect ocean environments, and this recognition by the BLUE Ocean Film Festival reaffirms our mission to use our expertise as storytellers to raise awareness across all platforms--film, television and new media--and engage a worldwide community with solutions for the world's oceans."
One World One Ocean plans to release three new ocean-focused 3D IMAX films, several television series, a theatrical documentary, hundreds of online videos, exhibits, a speaker series, companion books, and other grassroots outreach programs over the next five years, according to the company.