Because You're Ugly: Paul & Joe for Perrier
Again with the weird collaborations: Last year it was Jay-Z unveiling his new design for Cherry Coca-Cola cans and Pharrell, Big & Rich and the All-American Rejects designing for Pepsi cans. Then Christian Lacroix devised gorgeous holiday bottles for Evian. Now French fashion house Paul & Joe has joined in on the trend of what people have dubbed as "fashion water."
The ever glamorous Sophie Albou launched Paul & Joe in 1995 with a menswear collection. But people didn't start paying attention until 1997 when she released a womenswear line. Paul & Joe is whimsical, feminine, playful and excellent for emphasizing femininity—without being too feminine.
And now, Paul & Joe have designed cans and glass bottles for Perrier that reflects just that. The sparkling French water now showcases yellow, brown and green containers splashed with retro comic-style graphics. It's all very... French. Cute.
I guess it makes sense—the fancy fizzy water probably shares the same clientèle and appeals to the same demographic as the French fashion house anyway. Or something.
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Either way, it sure makes for a pretty bottle.
Paul & Joe Perrier bottles now available in stores.
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