November 13, 2009 | 1:59am
Fave French brand A.P.C. will be hosting a basement sale this weekend. Though the label has only (somewhat) recently opened up a west coast location, their one and only Californian retail location is still in LA--but trust us when we promise that it's worth the drive.
From a Trendzilla published in September 2007
: "The only time you'll ever get me to admit that brand-name jeans are actually worth their price tag is when it comes to raw denim.Essentially, raw denim's just denim that has never been treated or washed. It appears and feels extremely stiff to the touch and will sculpt itself to your shape and body with frequent wear. In fact, you're supposed to purchase raw denim one or two sizes smaller than your usual to achieve this effect impeccably. You're also supposed to wash raw denim as little as possible--my boyfriend's pair kind of smells like the ball pit at Chuck E. Cheese. But if you really feel compelled to wash them, French brand A.P.C. actually suggests running into the ocean with the jeans on . . . something about the salt water."
After the jump: Event info and more on A.P.C. raw denim.
...But A.P.C.'s raw denim is among the best looking and also has the best quality for your buck, coming in at around $140 per pair.Lucky for you and me, A.P.C. (with its only other U.S. location in Soho) recently decided to grace our greater region with a store on Melrose and Croft in Los Angeles--which isn't too far a drive up the 405. Right?"
A.P.C. Basement Sale, Sat.-Sun., 10 a.m.-6 p.m. 715 S. Los Angeles St., Los Angeles, (323) 297-0144. Stock will be replenished daily.