What's So Important About the EDMbiz Conference?

Pasquale Rotella, Insomniac CEO
Pasquale Rotella, Insomniac CEO
Matt Oliver OC Weekly

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Yesterday, the first-annual EDMbiz conference began its two-day parade of presentations and panel  speakers at the Cosmopolitan Hotel in Las Vegas. This one-of-a-kind business conference for electronic dance music welcomed the top music industry people in the business including agents, managers, label executives, public relation gurus, up-and coming  DJs, promoters, web developers, mobile app companies, ticketing companies and more. With the massive boom in the EDM music industry, now is the perfect time to gather like-minded people together for a conference that educates, influences and inspires those involved. And of course, it's a lot easier for business savvy moguls to make first-impressions and land a few money-making handshake deals while they're all getting tipsy with each other in Sin City. Here's our assessment of what the EDMbiz conference brings to the table.

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A Stacked Speaker Panel
We wouldn't expect anything less from Insomniac when it comes to gathering the most renowned key players in the electronic dance music world. The first day of speakers included the likes Skip Paige, the SVP of Goldenvoice and Coachella, Elektro Magazine publisher Zev Norotsky, Atlantic Records' Chairman and CEO Craig Kallman, VP of the Mitch Schneider Organziation PR Alexandra Greenberg, Lollapalooza co-founder Marc Geiger, and of course Insomniac CEO and founder Pasquale Rotella. "These are the key players behind the scene taking over the industry and essentially the music world right now," says conference goer Anthony Yacaoub of C-Town Marketing.

Affirmation EDM is Here to Stay
Hearing media companies, business conglomerates and the world's largest event producers express how much they back the growth of dance music in America gives us an affirmation that EDM is here to stay for the long run. Hundreds of professionals all over the world are investing their time and money into an industry which has thrived outside of the mainstream pop-culture for decades. Attendee and pop music mogul Sundafu Kawah says, "Though the panel pointed out key notes which I am already aware of, it was great to hear it coming from other industry leaders and re-affirm my decision to explore the untapped potential of dance music."

Creating the Experience: The Ascendance of the Music Festival Panel
Creating the Experience: The Ascendance of the Music Festival Panel
Matt Oliver OC Weekly

A Positive Message
In a time where business individuals are making aggressive moves into the electronic dance music community it is refreshing to see so many industry leaders  who have worked in the EDM world for over a decade passionate about moving EDM forward with "credibility, integrity and soul." Influencing the opinions and strategies of young entrepreneurs with this positive message will help ensure ethics, good business practices and the same common goals in the industry are meet. Paige, who moderated a panel discussion called "Creating the Experience: The Ascendance of the Music Festival," summed things up perfectly. "Dancing is not a crime. It's the naivete and stupidity from people that don't know the culture that give it a stigma. If you don't get educated you will be left behind."

EDMbiz Panel
EDMbiz Panel
Matt Oliver OC Weekly

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