For those who can stay up late, MTV has announced a novel concept called AMTV. The show, which airs from 3-9 a.m. Monday through Thursday, does nothing but air music videos for six hours. Call me crazy, but this might be the start of something new. I mean, I could even see this expanding into hours when people are actually awake.
I'm not sure if AMTV is going for something particular because two nights ago I saw Billy Idol's "White Wedding" followed by some Kelly Clarkson song. Some maybe it's the shuffle method. Whatever. At least it's not another reality show.
In related news, does anyone remember when MTV2 was supposed to be where videos were shown? The first (and only) time I ever watched that channel, I got a killer back-to-back of Public Enemy and Weezer. Two weeks later it was "The Real World San Jose" or something like that.
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And no, I'm not linking to MTV's site. They don't need the help.