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And now we know what all the fuss was about. In an announcement on Coachella.com, festival organizers said that Coachella 2012 will be held over two weekends: it will be the same lineup, same art, same place, different people.Coachella Weekend 1 will be held on April 13-15, 2012 and Coachella Weekend 2 will be held on April 20-22, 2012. The decision was made to address the high volume of demand. Here's the full explanation:
We know many of you were unable to attend this year's festival because passes sold out much sooner than anticipated. We were truly surprised by the overwhelming response and remain honored by your passion and enthusiasm. We also know some of you purchased through non legitimate sources and were inconvenienced, gouged or totally scammed. We hope that these changes will give everyone the opportunity to purchase directly from Coachella.com.
Passes go on sale this Friday, June 3rd, 2011, at 10am PST until the following Friday June 10th, 2011, at 10pm PST. Buyers on that date will be able to get tickets through the Coachella Payment Plan; passes will be available for 10 percent down and eight equal monthly payments OR by payment in full. The cost of three day passes will still be $269 plus fees.
Yes, this is the future.