Hennessy V.S calls it "Blending of Art," which basically has 10 artists and hip-hop artists collaborating on bottle designs. Personally, it's about time Hennessy acknowledged all the free advertising their product has been getting from hip-hop artists since 2Pac.
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Hennessy invited Questlove, Q-Tip, A-Trak, Kid Sister and Steve Aoki to collaborate withl artists Dust La Rock, Spaceknuckle, Aerosyn-Lex Mestrovic, Fafi and Laundry. Unfortunately, the bottles aren't commercially available, but you can check out how the artists came up with their bottle designs in the Blending of Art blog.