Redefining Commercial Music

Video subversives Wreck and Salvage have taken the cheerful inanity of most TV ads and transformed them into hypnotic, creepy mantras that recall the early work of avant-garde composer Steve Reich. Just try not to view this more than once. Damn—you're hooked, sucka!

Hat tip to Joel Pryde.

Call and Response from wreckandsalvage on Vimeo.

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