The new album from the artist currently known as Prince the Dinosaur, called 20TEN, is set to be released this week. He's hyping it by letting fans know--via a newspaper interview which has been published on the Internet--that you won't be able to get it on the Internet, because the Internet is so 1999.
Or, as Prince said it in his interview with the UK's Mirror;
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"The Internet's like MTV. At one time MTV was hip and suddenly it became outdated. Anyway, all these computers and digital gadgets are no good. They just fill your head with numbers and that can't be good for you." According to Prince, the new material will not be offered on iTunes, or YouTube. Instead, he says the tracks will only be available for free in CD form, tucked between the pages of various publications across Europe.
This will last for approximately two minutes, at which point every unhip file-sharing site will start to disseminate the material with the fervor of the Internet slighted (sounds like a job for Anonymous). It will be a race against time and lawsuits to see how quickly and how far the hoards of digital criminals can spread the album.
Which makes me wonder, this maybe a genius marketing tactic meant to make Prince relevant again. The last time he popped up in popular culture was when Dave Chappell played basketball in a purple velvet suit.
Read the rest of the Mirror interview here (by the time you finish it, 20TEN will have been leaked).