Last week, the video for Pop Noir's "DIY" (above) went to battle with four other music videos on MTVu's website for the college channel's new-music show, The Freshman. Soon after, it won out in viewer votes and apparently entered TV rotation.
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the Costa Mesa dance-rockers' victory a late-in-the-game "comeback." That's the best kind of victory, right? So in addition to winning, Pop Noir won at how they won.