The annual NAMM--National Association of Music Merchants--show is currently ongoing at the Anaheim Convention Center, through this Sunday.
Now, before I moved here, I had no idea what a NAMM show was. Apparently it's a pretty big deal, though! If you're a music merchant, at least. Looks like lots of big names are there: Gene Simmons, Brian Wilson, probably some people younger than them. Oh, and Elmo and Cookie Monster, too! That's a coup.
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Our trustworthy photog Andrew Youssef and irasicble writer Ryan Ritchie are both there as we speak, and will report back soon with lovely pictures and words on what exactly goes down there.