I was at the OC Music Awards Showcase last night at Detroit Bar, and a couple of things stand out. One, I was (pleasantly!) surprised at how busy it was: Parking lot was full, and it was crowded inside. Sure, it was a free show, but it was also a Tuesday night. Nice to see enthusiasm for an all-local bill.
Also surprising was how much of a "production" it was; with sponsors (including lots and lots of stuff from Yelp--I got free Yelp lip balm, cleverly monikered "Yelpstick"), several people video taping, etc. They were doing some sort of a giveaway, too, with various sundry items to be raffled off in a display case that was surrounded by candles; the resulting effect making it look like some sort of altar to corporate sponsorship.
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Good night, though, highlighted by an enegertic performance from Venus Infers and the nifty coifs of the guys in Stereofix.