Shot on location at theMuseum of Neon Art
in Downtown Los Angeles, the neo-noir five-piece perform against a backdrop of assembled bright signs. They are introduced by an eccentric character described by Soundararajan as "over-the-top-performer host" before getting down to business. "It's our version of a Bollywood rock & roll show from the '90s, breaking indie acts that you never heard of," she adds. Dual-language Hindi/English subtitles give insight into the lyrical depth of "Blood and Glory." The poetic break-up song speaks of relationships and the process of moving on without holding anger in the heart.
"We are always going to be into visual as well as audio experimentation," the Dalit Diva says of her band and their decision to go 3-D. "We had four hours at the museum, and everything in 3-D takes double time. Luckily, we had an amazing crew comprised of mostly women." The ambitious move caused many sleepy all-nighters for the lead singer/music-video director, but in the end, it was all worth it--and even a little bit historic. Midnight Radio, who have garneredinternational press
before, were once again contacted by Indian media. According toBuzzline Bollywood
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, "Blood and Glory" is one of the first 3-D music videos made by an Indian artist, a distinction Soundararajan didn't realize at the onset of undertaking the task.
As for actually seeing the Dalit Diva herself spray bubbles from a bubble machine gun that seemingly come out of the computer monitor toward your face, I fetched my RealD 3-D glasses I had saved from going to see Jackass 3 in the movie theaters. Unfortunately, they didn't do the trick, as I didn't read the instructions posted with the video on YouTube:
To see 3-D content on YouTube, you will need a 3-D monitor with compatible glasses, or red and blue anaglyph glasses. Either way, make your selection of the type of 3-D you would like to use at the bottom right of the screen under the 3-D menu!
Don't worry, if you don't have the hookups, you aren't condemned to blurry vision. There's also a 2-D version of "Blood and Glory" available online.