If you’re in Costa Mesa in say, like, four hours, there’s a very notable event happening at South Coast Plaza. Clothing company Diesel’s cousin line 55DSL, an “Italian streetwear brand” will be opening a “pop-up” store (open seven days a week but only until the end of January). Right, sounds...um, exciting.
OK, so you could care less about the further push of corporate materialism in this declining recession-on-the-brink-of-depression. However, perhaps as a direct result of waving that corporate power, they’ve gotten an impressive lineup of musicians to celebrate this store opening. Along with Orange County’s own DJ supreme Dan Sena, Bjorn from Peter, Bjorn and John (who needs last names?) will be doing a DJ set. Also, Swedish chanteuse Lykke Li will be performing and therefore stealing all of your hearts. Did we mention FREE DRINKS?
So, even if you’re broke (like most of us are), at least stop by and treat yourself to some truly rich musical talent. And, once more for Music Editor Albert Ching’s desire for emphasis this very important point: FREE DRINKS!
Here’s some Lykke Li finery should you be unfamiliar:
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55DSL Pop-Up Store on the 3rd floor of South Coast Plaza in the Crate & Barrel Wing, Thursday, 6-9 p.m.