Live Nation's Latest Promotion: 'Twitter Scavenger Hunt'
The folks behind Beverly Hills-based concert promoters Live Nation have been promoting the heck out of themselves lately, with the company unleashing a variety of P.T. Barnum-esque stunts to drum up attention for their events in this flagging economy.
First were this summer's "No Service Fee Wednesdays," then the "Club Passport," where fans can get into all participating shows (which is definitely not "all shows") at a specific venue they choose to attend from now until the end of the year for a one-time price of $49.99.
Tomorrow (Wednesday), they're doing a "Twitter Scavenger Hunt," which sounds fairly ridiculous but could potentially yield some lucrative results. The prizes include tickets and VIP passes for a variety of shows here and elsewhere, and it'll take place from 9 a.m. to 5 p.m. our time. Follow the corporate-sponsored fun here. But really, we just like the idea of a "Twitter Scavenger Hunt."
As it turns out, this is actually their second "Twitter Scavenger Hunt." What was the first one like? "Find an out-of-place, vaguely pretentious quote on Ashton Kutcher's Twitter." Hmm, let's see: "The healthiest competition occurs when average people win by putting in above average effort. Colin Powell." Hey, I win! Or maybe it doesn't have to be famous people. "Find a tweet from your friend complaining about how tired they are at work today." I'm ready. Let's get this thing started.
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