Justin Timberlake Buys MySpace; Will We Be Having Justin Sightings in Irvine?
The weirdest thing about this is that Timberlake played Facebook investor Sean Parker in the movie The Social Network. Timberlake took a stake in MySpace along with Irvine-based targeted advertising firm Specific Media.
Last night Specific Media chief executive Tim Vangerhook said the former 'N Sync member will "lead the business strategy" for the pretty much obsolete social network.
The original asking price by Rupert Murdoch's News Corporation was $100M--it was sold for $580M.
In an AdAge interview, Vanderhook said Timberlake, 30, had put his own money into buying Myspace and confirmed that Britney's ex-boyfriend will have an office. This makes us think that Starbucks runs to Irvine are in our future...just in case.
In a statement, Timberlake said: "There's a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect. Myspace has the potential to be that place.
"Art is inspired by people and vice versa, so there's a natural social component to entertainment. I'm excited to help revitalise MySpace by using its social media platform to bring artists and fans together in one community."
Specific Media and Timberlake apparently plan to turn MySpace around by making it "the premiere digital destination for original shows, video content and music." Hear that bands? You may not have to migrate your songs after all.
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