Clothing Company Hurley Sponsors Weezer Line...Coincidence? We Think Not
Weezer headlined the U.S. Open of Surfing, a show sponsored by the clothing company Hurley
Andrew Youssef/OC Weekly
Remember how surprised everyone was to find out that Weezer was headlining the U.S. Open of Surfing? Well, soon after Weezer announced their eighth album title (Hurley) and unveiled the album cover (Jorge Garcia, who played the character Hurley on Lost ), we began reading comments that Weezer was totally selling out. As commenter Corey pointed out:
I'm sure it had nothing at all to do with the fact they recorded the album in Costa Mesa, at Hurley, and they played the US Open, sponsored by Hurley Clothing. No, they just like the big guy from Lost so much. Weezer has officially sold themselves to the Nike umbrella. Way to go!
"We struggled super hard trying to come up with an album title, trying to find some kind of phrase that summed up the whole aesthetic behind the album: 'Heavy Mental,' 'Smaller Than Life,'" Cuomo says. "I was coming up with all kinds of stuff, but ultimately, we just went with some random word that doesn't really have anything to do with anything. I just loved this photo of Jorge Garcia -- it just had this amazing vibe. We didn't want to do a fourth self-titled record and we knew people would refer to it as 'the Hurley record' even if we left it without that title, so we just called it 'Hurley.' No words are on the cover because all we wanted was his amazing face."
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