As one of the few steadfast practitioners of OC beach music, Richard Lewis and his label, 17th St. Records, are doing what they can to crank out new, interesting irie vibes for the local masses. The hard-nosed, classically trained jazz-noodling guitarist/ex-Marine-turned-label boss—with partner Anik Dang—was instrumental in honing the sound of some of OC's hardest hustling acts, including the Dirty Heads, Seedless and Zen Robbi. There's also his history of working with legends such as Skunk Records' Miguel Happoldt and Sublime (with and without Rome). 17th St. Records has even worked with Mary J. Blige and Sting—say what?! Yep.