It's not often you find a jeweler who cares more about the customers than making the next big sale. Troy Lob, vice president of Liberty Diamonds in Irvine, runs the business with his father and places his focus on maintaining relationships with his customers. He knows the power of referrals and has the ability to make everyone who enters his shop feel comfortable. Whether you're working within a tight budget or have an endless money supply, Liberty Diamonds manages to have that something perfect for everyone's budget. Once you enter this modest jewelry store, tucked away in an office park, you can browse, unhurried. From engagement rings to wedding bands, know that you're getting the highest-quality, GIA-certified diamonds and lasting service. You can even take a peek into the workshop as they cut and shape the diamonds.