While not as sprawling as surf chains such as Jack's Surfboards, this store, located in the heart of what used to be ground zero for the city's counterculture, has a great selection of surfboards, gear and clothing. What makes it truly deserving of this mention is that it celebrates the rebellious past of Orange County's surf scene by selling sticks from Rainbow Surfboards, which was founded in 1969 by Mike Hynson of The Endless Summer fame and Johnny Gale, an outlaw smuggler with the Brotherhood of Eternal Love. The company's logo features Maui, the Brotherhood's hideout; the Buddhist symbol for Om; and even a tiny raft symbolizing the Brotherhood's pot-laden yacht.