Ultimate Fighting Championship icon Tito Ortiz, a.k.a. The Huntington Beach Bad Boy, has not only helped to elevate the "fastest-growing sport in the world," but also brought a tough-guy, kick-ass notoriety to Orange County. Ortiz hasn't been winning much of late, most recently taking a beating at the hands of Chuck Liddell, followed by a draw with Rashad Evans, but that's not important. He's still basically a rock star who beats the shit out of people. Flaunting bleached-blond hair and porn star-turned-business mogul Jenna Jameson draped over his arm, Ortiz's flamboyancy brings out the bad boy in us all. Mixed martial arts is now huge here, with training gyms?some even equipped with UFC octagonal rings?peppering almost every city. If you're a guy, walk into a bar in H.B. and be prepared to be sized up by nearly every Tito-wannabe in the place. They will undoubtedly be mentally preparing to kick your ass. (If you're bigger, he's planning an arm bar or rear naked choke. If you're smaller, he'll probably just punch and kick the crap out of you.) Either way, if he knows what he's doing and you don't, buy him a beer and shut your mouth.