Best Trend (2012)

Corporations Embracing Marriage Equality

This year, Starbucks came out in support of a bill to legalize gay marriage in Washington state. JCPenney put out a Father's Day ad featuring a gay couple playing with its children. Oreo showed its true colors by posting an image of a rainbow cookie on its Facebook page in celebration of LGBT Pride Month. And Facebook added status icons for same-sex marriages. More and more corporations are sticking it to the haters (ahem, One Million Moms) and embracing equality. Sure, supporting gay rights may be good business (Starbucks stock rose after an anti-gay boycott of the company), but the movement is reassurance that LGBT acceptance has reached mainstream America. Hopefully, at a time not too far in the future, this "trend" will be hardly worth noting.


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