Cassette Tapes Are Moving Fast Forward

Are those still a thing? If you're a band trying to sell merch, they are

This sentiment is echoed by nearly everyone in the cassette game. "No one has money in this culture we're talking about," says Blair, who doesn't have a home and resorts to couch-surfing and occasionally sleeping at the store or in his van. "[Cassettes] are so cheap to make and so cheap to buy. You can get a whole album for $5."

A run of 300 professionally mastered cassettes comes out to a little more than a buck per unit, translating into a nice profit margin for a band on a tight budget. Unlike CDs, for which a band must buy a run of 1,000 units for that kind of per-unit affordability, tapes provide small-run cost-effectiveness.

"Anybody can make a CD—that's why it lost its charm," adds Bohrman. "If someone makes you a CD, I dunno, you throw it in your car and don't really worry about it because you can make another one really easily. If someone makes you a mix cassette, you're going to take good care of it because someone took really good care in making it. I think that's how people feel about it."

This speaks to another agreed-upon reason bands are drawn to making a cassette. "Novelty plays into it," Galindo says.

Blair expands on that notion. "I have a giant crush on cassettes. They're really cute; they're easy to hold," he says. "I'm sure other people think it's dumb, but whatever. It's the counterculture right now. It's a win-win. It helps the bands, it helps the labels, and people like listening to it. It's good that that's going on."

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5 comments
jesusissavior.chris
jesusissavior.chris

Cassette tapes are so cool!  Cassette tape sound quality are excellent.  Please bring back quality built cassette boomboxes, decks, and blank cassette tapes back to the production line. I would like to see high quality cassette boomboxes without cd player that costs over $1,000 new. Also, I would like to see quality blank cassette tapes manufactured again just like in the 1970s, and 1980s.  

serveaux
serveaux

Hooray for massively inferior quality, awful durability and general inconvenience.  What a stupid trend.

dtakeda1
dtakeda1

In the days of my youth, I bought cassettes before switching to vinyl.  The cassettes wore out.   Squeeking or just plain getting stuck.  I still have my vinyl (35+ years later) and I still kick myself for ever buying those cassettes.  

I love Burger records and wish them the best of luck, but they're not doing their customers any favors by selling cassettes.

ElGalloNegro
ElGalloNegro

I can't understand why anyone would want to go back to cassette tapes.  Hipster logic, I guess.


tongue_twister_for_t
tongue_twister_for_t topcommenter

I still have cassette tapes with music on them that I can't find anymore.

There are a few of them though that got ruined because the oxide on or in the tapes deteriorated and it makes a loud squeeking sound on the cassette player that I use so I had to waste a portion of the tapes.

 
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