By MATT COKER
By AIMEE MURILLO
By AMY NICHOLSON
By JONATHAN KIEFER
By INKOO KANG
By STEPHANIE ZACHAREK
By CALUM MARSH
We've also see the rise of spirits. A decade or so ago, how many tequilas were available? How many gins? Now there are dozens. The rise in spirits is a big deal. I love tequila—I drink Milagro, and that wasn't even on shelves not very long ago.
How has the community responded to the movie?
I would say that the community has embraced the movie in an overwhelming way that's humbling beyond my expectations. I think they understand that we tried to tell their story carefully and accurately and fairly.
The movie is aspirational in terms of the lead characters chasing their dreams beyond the bar, and it's aspirational in terms of thesis, which is: How did this movement come to be? And the movie is entrepreneurial from an industry standpoint in the sense that a lot of people in the industry want people to believe in their efforts and that what they're doing is so much more than what is in the glass. You can't have these great cocktails made with fresh ingredients that taste better without the immense respect these people have for their craft.
So where does bartending go from here?
I believe that, eventually, you'll be able to get a good or decent cocktail in most places. I don't believe that the corner dive bar is going to become a speakeasy like PDT, but as happened with wine and food, any place that's serving cocktails will be serving some craft cocktails. Years ago, if you were to go to a really great restaurant in Westport, they'd have 10 wines, 20 wines, and you'd say, "That's a big-time wine list." And it was—for 1977. Now you might go to a restaurant, they'll have 100 wines, but the corner bar will have five or six wines, and that's at a place where you could never have imagined having wine. Cocktails will follow that. Once you've tasted something good, you'll never go back.
At the corner bars, where the bartender really is the unofficial mayor of that community, the bartender might have more luck getting people to try something new than the more sophisticated bartender in NYC. It doesn't mean that people aren't going to come in after work and not want Bud and a shot of whiskey or tequila, but maybe one of those beer-and-shot guys will come in on a date and order a cocktail that his bartender buddy has been telling him about for a year.
I think when people think of flair bartending, they think of Tom Cruise throwing the bottle in the air. This is still flair, but it's a different kind of flair. Order a drink and watch someone stir. How hypnotic is that stirring? That drink is made just for you or the people with you. This is an intimate experience in the era with less and less intimacy. That's the allure of cocktails, and that allure translates to all levels of drinking establishments. At the corner bar, it's still intimate. This bartender knows you. That's part of the rush. You're being invited to come along with something special.
Did your drinking habits change as you made this movie?
Yes. When I go out to eat, I almost never order a special. Like, never. I'm going to get what I know I like or, if I'm going to someplace new or I'm traveling, I want their signature dish. Like, you're not going to go to Antoine's in New Orleans and not have the oysters Rockefeller; they invented it, and that's what you're getting. What has changed in my drinking habits is that when I go to a cocktail bar, whether I've been there before or not, I'm more likely to ask, "Is there a special today?" Did someone go to the farmers' market and come up with something just for today? I love that experience of looking at the menu and having the bartender say, "Well, what do you like? What kind of spirit do you want? Do you like sweet or tart or bitter things? OK, how about we try this." I love the idea that they're figuring out your tastes and making something just for you. In the past, I just wanted what I wanted. Now I want to see what's out there.
No call drink then?
Not really. I like tequila. Maybe something with a whiskey. I learned to try gin, which is something that I associate with my grandfather. The bars all serve a Manhattan or daiquiri or margarita, but they all have their own take on things. I want to know who the bartender is, and I want the cocktail that's of that moment. I'm a movie guy, so I think about if I were scripting it, what would be the cocktail for that moment?
There's also something great about the bartender putting the shot glass down in front of you and saying, "Cheers." I asked a lot of these bartenders, "In the world of classic cocktails, what is the role of the shot?" My favorite answer: "The shot is the bartender's handshake." It means welcome, have a good night, or it's nice to see you.
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