Is Aaron Kushner the Pied Piper of Print?

Can the novice publisher save The Orange County Register and transform journalism in the process?

"I hope it works," says Jennifer Muir, a former Register county-government reporter who's now the assistant general manager at the Orange County Employees Association (OCEA). Kushner invited her and OCEA head Nick Berardino to his offices recently, part of a strategy to host county movers and shakers and ask what they need of the Register. "I think that Aaron seems to have some very good ideas, and with his focus on good journalism, I can only be hopeful. And maybe it's naive of me—I don't know—but I believe that good journalism is important, and if a paper invests in good journalism, it has a shot of surviving. And that's what it appears it's doing."

Kushner is already proclaiming success. In September, he sent out a memo trumpeting the fact the Register's daily home delivery had increased 3.4 percent over the previous year, even as the latest Audit Bureau of Circulation figures show a slight dip for daily circulation and digital subscriptions from March to September of this year.

"If you have friends and colleagues who you believe can help us grow, please share the opportunity with them and encourage them to reach out directly to Ken Brusic or any of our deputy editors," Kushner wrote. "We have openings in almost every area of our content group, and if someone fabulous comes through and we don't have a specific opening, we'll do our best to make one."

Krushner thinks OC Is a “fabulous 
place to have a great newspaper”
Kevin Liu
Krushner thinks OC Is a “fabulous place to have a great newspaper”
Kushner mingles with the Orange County Press Club crowd
Kevin Liu
Kushner mingles with the Orange County Press Club crowd

And that's exactly what attendees hoped for at the end of Kushner's Press Club speech. A phalanx of people lined up to meet him, some with résumés in hand. He was all smiles and confidence. If they couldn't meet Kushner, they sought out other Register reporters and editors—anyone who could get them into the Promised Land.

 

This article appeared in print as "The Pied Piper of Print: Can Aaron Kushner save The Orange County Register and transform journalism in the process?"

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10 comments
bobbyhammer1
bobbyhammer1

Dear kusner. Im am Bobby Samuel

England . A justice fighter. Ive been

Hunting an fighting dirty lying skum

Bag cops for over 4 years now.

Costa mesa meth dealing lying dirty

Sadistic cops. The top cop fell.

Shackey the skum bag.lying top cop.

And half the cops in Costa Mesa

Took early.retirement or let go.

A little victory is better than no victory.

Ive been dealing with dirty cops for

44 years now. An i hate them with

A special deep hate. Now a dirty

Sheriffs deputy, P. Kinney of Dana Point

Is lying on me, false police report

An destruction of evidence while i

Tried.to.have the.true Queen of

Mean arrested for multiple crimes.

Hes her lover or paid off.

An asked.to.go undercover.an

Possible get killed by a wana be

Mafia princess, Nicole , Uncle Nicky,

Green. To buy meth.an i told him I

Could be killed an yet I agreed.

And before that in 5 minutes while

Attempting to bring a truthful lawful

Charge of multiple crimes against

A rich beautiful lady he threatened me

By saying, " You should cut your

Losses an move on while your ahead,"

Quote. He can go to hell. My losses

Are so.great.they.could. Fill.up

Angels stadium. And my.story.is true

An it is fantastic.an so great it is

Hard to believe. All true. Im the Bodyguard Preacher an my.name in

South county.is Ninjgel. Because

I preach.an treat people like an Angel

Of God would an I can crush ninjas

For breakfast. Who in their right

Mind takes on an entire police department of dirty cops.with no.backup, save God alone in Costa

Mesa ? I do ,and did and will.never

Stop fighting.evil an dirty cops an

Politicians, never, never, never

An i got lots of evidence an gave

It to the 4district court of appeals

An now have a lot of evidence on

The queen of mean, ms Nancy Leeman

Linko. And sheriffs deputy ,P. Kinney.

I could use.a little help . Thanks

The Hammer. Bobby England.

JustAnObserver
JustAnObserver

As a professional in digital media it is nice to see our local newspaper product succeed. When I moved to the O.C in 1999, the Register and OC Weekly were the only worthy sources of local news coverage. The LA Times OC edition was never a contender. Back then, it was fun reading the Register and Weekly for news and information from the perspectives of the far right and left editors. I concluded the truth was somewhere in the middle. I think the fragmentation of media will actually benefit print products. Local market advertisers are so perplexed on how to reach customers, digital mumbo jumbo and hocus pocus audience buying technology will always remain a mystery to small business owners.   Print is tangible and won’t vanish in a click.

jerrymencia
jerrymencia

I hope the register becomes worthy of a subcription. The nytimes sent a lettere in their paper this week notifing subscribers of a rate increase next year.  Good. Newspapers are terribly undervalued, I would pay $4 for a paper. (I am a broke college student and $4 is afforable. Don't act like you don't pay $5 for a pint)But the register isn't even worth reading for free, it can be a very silly paper. The last time i looked through it there was some national review columinist wasting print with overly done obama rants.

gentlreader
gentlreader

This article does a disservice by writing about the Register as if its "glory days" were ever glorious. Even at its best, it has never been more than a shallow-but-solid local daily that serious people didn't take seriously. The editors may be very nice people, but hiring new reporters won't make a difference unless Kushner replaces his newsroom management with editors who have the depth and national experience to do more than rehire old Register staffers (which is mostly what they're doing). It's too bad. As a local, I hate to see someone with Kushner's energy squander this opportunity. 

JBinOC
JBinOC topcommenter

Last Monday, Nancy Luna published a post announcing a "new and improved" Fast Food Maven blog.  I know, you already know where I'm going with this -- i.e., Fast Food Maven is still a soulless regurgitation of press releases and eminently unimaginative analysis -- but the real hoot is that the "new and improved" post is, itself, a contradictory mess of hyperbolic exuberance.  In other words...just like every other Fast Food Maven post. 

Richard
Richard

When it sounds too good to be true, it....etc. But if he's going to succeed as everyone hopes, Kushner first will have to stop acting like every other CEO. His non-answers and no comments make reporters suspicious and set the bar for all the other corporate and government officials who'd rather clam up ("No comment, like your publisher likes to say.") If he's for real, he'll allow a candid appraisal (such as the Weekly's) in his own paper. It seems only natural that the Register take a revealing, in-depth look at the newcomer who is promising so much to its citizens, and try to enterprisingly answer the question: is he for real?

Anon
Anon

Great article Gus. Curious to see how things pan out. Willing to share thoughts/predictions?

artpedroza
artpedroza

I read today's Register on a plane trip. It is definitely an improved product. That said we are moving towards a digital world. I don't see how this is going to work out in the long run.

GustavoArellano
GustavoArellano moderator editortopcommenter

@Richard That's what was interesting for me: Kushner was cagey, while Brusic was open and brutally frank.

GustavoArellano
GustavoArellano moderator editortopcommenter

@Anon Gracias for the kind words. I do hope it works out, if only because I believe in the value of strong news organizations. But Kushner's biggest problem is that it's the Register, the whackiest major daily in the whackiest county of them all!

 
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