What ocpaul said verbatim, and I don't live there. I frequent the center at lunchtime from work, and I shop at Mothers at night and on weekends. To call this desolate in any way is clearly ignorant - who is this writer? Parking can be atrocious at times - is that the sign of a blighted shopping center? I think not. There are many very cool merchants in the lower level of the lofts if you just LOOK. Chipotle is coming soon next door to the Habit, which will, of course, do quite well. All that's left is to fill the two chain spots. Geisha House was awesome when it opened, but horrible customer service doomed it quickly. McCormick & Schmicks (spell it right, people) were too high end for Santa Ana (so far).
Applebee's is also moving in to the former Spoons/El Torito spot in Main Place. The Center directly across from the mall with Barnes & Noble is very busy as well. This is a bustling area with tons of foot traffic and young people. Get with the program, OCWeekly!
p.s. Heard the Target rumor, too, but REALLY hope it's a nicer department store instead.