The Yost Theater Is Ready for Its Closeup

The renovated, revamped venue is ready for its grand reopening. So why aren't all of its downtown Santa Ana neighbors celebrating?

And he's right when he says of the revamped Yost that "there's nothing like this in Orange County." For the area's 3 million-plus inhabitants, there is a total of six venues that can host more than 800 people: the House of Blues in Anaheim (1,050 capacity), the Galaxy Concert Theatre in Santa Ana (970), and the City National Grove of Anaheim (1,700), plus the huge Honda Center in Anaheim (17,000), Pacific Amphitheatre in Costa Mesa (8,500 to 10,000) and Verizon Wireless Amphitheater in Irvine (16,000). The Yost—which will be a 1,650-person space that will host concerts, international DJs, fashion shows and film premieres—is the coolest thing to happen, musically, to the county since, well, Detroit Bar brought in Stereolab. (Or since Exene Cervenka moved to Orange.)

Leon says the Yost's niche will be DJ culture and live music. "We've already got offers in for every big artist you can think of," he says. "We always wanted to have bands, but we never knew what level of artist we could get. Now, we have the best equipment in Orange County, so if we can get and afford them, we can host it."

Leon pauses, then says, "We just want everyone to experience the Yost."

Miguel Vasconcellos
Miguel Vasconcellos

Location Info

Map

The Yost Theater

307 N. Spurgeon St.
Santa Ana, CA 92701

Category: Music Venues

Region: Santa Ana

Details

The Yost Theater, www.yosttheater.com. Grand opening with Colette and DJ Heather on Aug. 5, followed by Unwritten Law on Aug. 6, Thrice on Aug. 13, Nekromantix on Aug. 14, Elefante on Aug. 31, and Mexican rap-rock band Molotov on Sept. 4. Call for performance times and ticket prices.

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The Yost wasn't always open to everyone. Built in 1912, it was originally called the Auditorium. Ed Yost bought it in 1919 and gave it his name. For a time, it was a vaudeville theater, where the likes of silent-film comedian Ben Turpin and vaudeville star Eva Tanguay performed, and it thrived in the early days of Santa Ana, when only whites were allowed to sit downstairs (Mexicans and other non-whites were relegated to the balcony).

In 1939, Louie Olivos Sr. worked at the State Theater (also in downtown Santa Ana), patrolling the balcony. He got a lease to run the Princess Theater by convincing his bosses that screening Spanish-language films to Latino audiences there would be a financial success. He was right. By 1952, he was able to buy the Yost and turned it into an exclusively Spanish-language theater.

"He always had his eye on the Yost," his son Louie Olivos Jr. says. "It had the stage; it had a huge capacity. It had everything." The Olivoses ran the business as a family affair, hosting movies, stage shows and sometimes music. They brought in such Mexican movie stars as Pedro Infante, Antonio Aguilar and Tin-Tan for meet-and-greets. For years, the Olivoses were shining pillars of the Latino business community, and the Yost and its sister West Coast Theater were the only shows in town. Their theater remained the center of the city's downtown, as it emptied of white-run businesses and gradually became almost exclusively Latino.

But in the 1980s, the Olivoses lost the Yost.

Today, Olivos Jr. says it all began with a plan by Santa Ana College to take over their building. Sometime in the late 1970s, Olivos Jr. offered to host a Cinco de Mayo celebration for what would eventually be his alma mater. A 1985 Los Angeles Times story ("4th St. Shop Plan Gains in Santa Ana") quotes Santa Ana Downtown Development Commission director Roger Kooi as saying the city wanted to use the theater as a cultural center, "possibly in an arrangement with Rancho Santiago College District."

Then, in 1983, the city of Santa Ana required all the businesses east of Fourth Street to bring their buildings up to seismic code. Louie Olivos Sr. took out a high-interest loan to finance the project.

At around the same time, the city of Santa Ana was pushing to "redevelop" downtown Santa Ana. The same Times story says the economic decline of an area that used to be a major hub for business and socializing saw drunks and prostitutes making up most of the after-hours pedestrian traffic. It was a place where "blood banks, beer bars and flophouses flourished," and the city wanted to clean it up.

To do this, it asked various developers for plans to build a family-friendly shopping center on what eventually became the Fiesta Marketplace site. Afraid of getting squeezed out of downtown, local businessmen and property owners banded together to form Fiesta Marketplace Partnership and develop the area themselves. Among these businessmen were Allan Fainbarg, whose money got the project off the ground, and his son-in-law, Irving "Irv" Chase. Chase spearheaded the $12 million project, partially funded by a tax-exempt $7 million bond program. It encompassed a four-square-block area bounded by French Street on the east, Bush Street on the west, and Third and Fifth streets. At the time, it offered an alternative to MainPlace mall's "well-heeled shopper." (Read: cheaper merchandise for immigrants.)

What the city wanted originally, Chase says, was to turn Fourth Street into a replica of LA's Olvera Street. "We said, 'You can't re-create a tourist attraction—it's just not going to happen,'" he recalls.

Instead, Chase brought in improvements that proved family-friendly: a carousel in front of the Yost, a gazebo for entertainment, benches for shoppers. Movie theaters, an ice-cream shop, a bakery and a pizzeria were also made part of the renovation.

Olivos Jr. says the Yost's business was badly affected during the renovation; the construction, which lasted for months, led to his family defaulting on the loan they took out for the seismic retrofit. The city then bought the Yost from Olivos Sr. for $600,000, which was less than the cost of the theater. Olivos Jr. blames Kooi for taking advantage of his family. "I thought he was my friend—instead, he bamboozled us," he says. Kooi died in 1997.

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51 comments
Roman Olivos
Roman Olivos

Dear Dennis Lluy & Dave Leon, I agree with Teresa, as long as the Yost is thriving, this Olivos, in particular, is happy for you both, and I believe my grandfather, Lewis Olivos Sr. would agree since “decay” was simply not unacceptable to him in any fashion. It would be a shame for those not to “experience the Yost” through all developments and evolutions. His spirit is right there with my late grandmother Phoebe. My grandmother was told that she was not to sit among the gringos on the first floor in the early 1950’s; later when she owned the theatre, guess who loved to sit up on the balcony? Me!

Fjdl
Fjdl

Good friggin luck making any money with entertainment being a luxury in a depressed economy, in a lower socioeconomic area of an already down trodden city!

It's READY
It's READY

I Think this Was A GREAT Idea! I have been waiting for My City to Kick some S*** Up Like this for a while now.. as a Latino and native to this Wondrous City, this will only open doors for our community.. The way I see it, all that "bad city talk" on SANTA ANA could change with more businesses coming in.. SANTA ANA will never be anything with out "OUR" Culture We Are Part of this City (meaning us Hispanics). We Give it a Different feel for Orange County (in a Good or Bad Way)?.. But Nonetheless, change like this is good, because it's for expansion. It will also Create Versatility in Culture.. You see that now, with a lot of these young-ins on Broadway during the weekend hitting up the New Bars.. Our City Needs to Build up It's Rep and I believe that By doing so it will Help. We ARE the HEART of The COUNTY, so BIGGER, BETTER Should Always Come From US!! It's Been EXPECTED!

Jv Guzman
Jv Guzman

Including Latino Entertainment would be more beneficial for the community, and would absolitely generate more to the theater, since most of the surrounding population is latino...

Crzgrace
Crzgrace

I for one plan to document the Fourth Street I grew up in and have come to see as the Latino mecca of Orange County. It may not be of much value to certain people because it does not make them a quick buck, but it is certainly of historical value to the millions of immigrants it has welcomed for so many decades. I urge anyone who has any ties to the downtown area to video tape and photograph what they can of what is left because when we try to tell our children what 4th street was like, they're gonna be in disbelief because it will ALL be gone. No more quinceañera dresses, or fresh mariscos, no more raspados or fresh fruit carts, no movies in spanish or curanderos, no more folkloriko dresses and mariachis...for what? For the richer to get richer from a new music venue and retail that doesn't cater to Latinos? Let me know how that works out...

Excholo
Excholo

Im a beaougie American of Mexican descent.Im tired of locals criticizing the progressive stuff happening downtown. Ive been spending a lot of money in Old Town Tustin, Orange, Brea, Newport, I'm very happy that I can keeep my dollars in Old Town Santa Ana! I can appreciate all the heritage stuff, but in the long run, Santa Ana has to modernize and appeal to my demographic, cause I personally would rather do it all in my home town. Sorry Olivos, I'm tired of your sob story, you had 30 years to do something and it never happened!

Tongue_twister_for_the_mind
Tongue_twister_for_the_mind

Quote: "English Please; How many times do we have to tell you that we don't speak spanish here". = Captain William Lennox on plane in 1st Transformers movie.

Tongue_twister_for_the_mind
Tongue_twister_for_the_mind

Why would you even want to attend this new/old theatre, especially when it's in wetback central Santa Ana where all the criminals are at. I bet the cops will own the place soon if they don't already.

Jd Opnedi
Jd Opnedi

This is awesome!!! Like I’ve said before “Evolve or Die baby”, no lloren (don’t cry).I will be there, pay a stupid amount of $ for drinks and food… but I will be proud that I gave it to these guys (owners) who decided to grab their huevos (eggs, ;) and make something happen in DTSA. Let Chase make some cash. He had the vision to invest here years ago and finally it’s paying off. My dad’s first job (when he came here illegally) was selling clothes on 4th street and I was born and raised in SA… but times have changed.

Heathernz
Heathernz

This is the USA and 2011 people, not the 1960s! Race has no place in the city council discussion or which vendor is operating in Santa Ana. That is why we all live here - freedom. I am appalled that Alvarez called for an inquiry based on race when the opening of The Yost will bring more business and employment to ALL races in the area.

roslyncasey
roslyncasey

I found a site where you can get coupons for restaurant called "Printapon" they are on all over the news, search online

Jacki
Jacki

bringing in bodies, whether black, white or purple will bring in more money to everyone, period!

Marcel
Marcel

o and not to mention the fact that 3/4 of the construction workers from welders to sweepers are from santa ana and the other part of them are still from the oc (anaheim,fullerton,stanton.........) this build is much more than just a paycheck to them and by the way there whites working along side latinos so that race card thing.... ya doesnt really work.. thay all wanna see this thing work not only for the owner s but for the city it self.

Marcel
Marcel

The city of Santa Ana should be happy that efforts are being made to revamp the downtown area. It doesn't matter who owns the theatre...the pure fact that this will bring in revenue not only for the owners of the Yost but will most certainly bring in more revenue to the shops in the surrounding areas. Why does it have to be a race factor? Just because it happens to be "white" owners does not mean that gentrification is occuring. Would this be such a big deal if Latinos took control. By the way...the two guys working on this project are both of Latino decent...why was this not mention? I personally know someone who is on the construction crew and works at the theatre. They are working 12 hour days to get this theatre running for the sake of the community. And this is the thanks their getting??

Outsider
Outsider

So... the community stopped shopping at/supporting the marketplace, but now they're upset it's changing? If I don't buy a single antique in the Orange Circle, I don't get to whine about antique stores turning into sandwich shops or claim that someone is trying to destroy the historical context of my downtown area. You wanted to shop at Wal-Mart, so don't cry when your abandoned downtown gets revamped by its owner.

Oh gentrification! Greatest evil since the Red Menace! How cruel, tricking wealthy people into improving abandoned slums and generating revenue for your city!

Teacher X
Teacher X

Hey vendidos,1. City destroyed Logan/Lacy community that supported la cuatro for years. they bought up houses and left them vacated and empty. 2. City bought up buildings in 80s on 4th and sold it to Chase for way under market value.(doesn't make him a racist.)3. City gave Chase a substantial amount of federal money (recent) to redevelop that property which they had already sold to him for a cheap price, way under market value. He is actually double dipping and acting like this was a big sacrifice on his part.

Here its...the city has a history of trying to destroy or undermine the Latino community. Gustavo says its class and it is...it plays into it. The poor people who rarely have a voice in city politics are being pushed around. The city has long time been working on policy and using public money to get rid of people they don't want in down town. Some of us don't like being pushed around for "progress." That progress, just translates into somebody came up with an idea to make money from a place where poor people live. Public money is being used for private gain.

4. the city through out the last 3 decades has many times refused to give a Latino a liquor license. It was unable to develop due to city policy and now there are 6 new places w/ liquor permits.

gabriel san roman
gabriel san roman

Yes, it's 2011 and a new pew research study shows that racial wealth gaps in the USA are the biggest/widest ever since government data was first collected. Hey, I have a 'post-racial' redevelopment project for you called 'fantasy land!'

gabriel san roman
gabriel san roman

Yeah right! Long Beach has Pine Ave. and a downtown hotel/tourism industry and still managed to place in the top ten in terms of concentrated poverty (w/ child poverty hovering around 28%)

Say what you'll say, but let's not trot out 'everyone benefits' nonsense.

Uzi Sain
Uzi Sain

The story DOES mention that Lluy is of Cuban descent...duh. AND it also mentions that the new management is working 12 hour days til the opening. Did you read the story?

Tongue_twister_for_the_mind
Tongue_twister_for_the_mind

The wealthy would not attend a theatre like this one because the gang bangers hang out in it. The wealthy go to places like the theatre up at Newport Beach on the traffic circle or out to one of the suburbs.

Lookin in...
Lookin in...

I love this. It is the down right truth. You play the race card and yet the guy is Cuban. Wow so he's made something of himself and no one else has and there complaining.

Truthfully, you can't say people didn't stop shopping there because it wouldn't have shut down if revenue didn't slow.

And this guy that is so horrible has booked like what three bands in the list that attribute to some sort of new age Latino music and he wrote in spanish on the poster for the Yost. If he was that against Latinos, would he have wrote it in Spanish?

gustavoarellano
gustavoarellano

Latinos didn't stop shopping on Fourth Street—that's the greatest OC municipal lie since Anaheim was supposedly founded on land not suitable for a goat.

DTPAL
DTPAL

The Twisted Trolls

Canta y no llores
Canta y no llores

You talk down on Fantasyland, yet look how much that redevelopment did for Anaheim.. ahem - ORANGE COUNTY! How many thousands of people are employed by Disneyland in OC?!I guess this is just some Mickey Mouse hand job in your eyes, so let's just let it blow on down with an empty dilapidated building in downtown. Just to reserve a parking spot for the pipe dreamers. MOVE OVER OC, WE HAVE RESERVED PARKING FOR EVERYONE WITH A HANDICAP PARKING PASS! Or a race card.

Marcel
Marcel

yep i sure did read the story lol im living in the middle of this shit storm because im on one of the crews. so thats why i POINTED these FACTS out. this hole thing is a joke. i dont get why people are so dumb as to try and fight something thats going to help them.. and better yet bring the hole race thing in the middle. because why?????? that has no factor in any of this. is this not america anymore??? you know where anyone can live,work,and enjoy life where ever thay please? it is what it is and i know people will keep talking even after it opens but you will soon come to see that this is not a bad thing.

Teacher X
Teacher X

What this article does not mention is the city's part in gentrification. The Logan/Lacy community has been completely destroyed and is adjacent to down town. The people who would commonly shop and support the area have been pushed out. So the displaced people who had access to low income housing are gone. BTW low income housing is a blessing to people who live there. So there is government policy here, destroying communitties. This behavior ignores to service the people who live there instead choose to move them out. The second part to this is city staff chose to give Chase a big chunk, "90%" of federal redevelopment money. Not calling Chase a racist, but oppurtunist. His actions, though he is not racist, does affect the community adjacent to the Yost. He no longer will attract people that has served the shopping district over many decades. Here are two city policies or actions that have created gentrification of the whole down town. Is the city here to serve the people which live there or the one it wants to see?

All this talk of market and demand is bullshit. Just like there was as demand for african slaves or genocide of the indigenous of the continent, Americans always seem to find a way to legitimize its actions as justifiable.

gustavoarellano
gustavoarellano

Oh, and another thing: who said Latinos can't gentrify Latinos? It's not race, silly, it's CLASS. But hey: we're all rich in OC, right? Except the Mexicans? So let whatever may come fall on them! Finally, Lluy only came out as Cuban when this whole fiasco happened, and wields that ethnicity like the lame anti-gentrification shield it is.

gustavoarellano
gustavoarellano

American Apparel closed down not that far away—does that somehow constitute a divestment by hipsters of the downtown area? Of course not.

Santana Resident
Santana Resident

The ones with money did stop shopping there. Look, I love 4th Street as a Latino hub, but on the other hand, does there really need to be six stores within a block of each other selling quincenera dresses? Let's be fair. There are many, MANY latinos in Santa Ana who are dying to see some improvements in Downtown. Like it was stated in the article, if they open a great music venue, some upscale dining, and coffee shops--it will still be latinos enjoying those spots. I think it's about time Santana got some of the attention, love and $$$ that people spend in Downtown Fullerton, Orange Circle, etc...

Adjective
Adjective

It's not a lie. Walk down 4th street. More hawkers than customers. How many bridal shops do you need in a given area? Are there that many brides? Really? Same goes with the travel agencies. Don't most people just go online for their ticketing and hotel reservations now? The answer is a resounding yes. I'm not Latino, but I live in DTSA, too, and I WANT the so called 'gentrification' if it means more businesses catering to things I'm interested in.

The claim that the Yost somehow displaces an entire culture is ludicrous. What it will actually do is bring national acts of all genres to the area. To be sure I won't be interested in every show at the Yost, but I can guarantee that my neighbors and I are much more likely to patronize the venue than we ever would at a poorly maintained cultural center.

To be sure, Gustavo Arellano, your ill-conceived crusade to keep the DTSA a Latino only neighborhood to the exclusion of all other ethnicities and cultures based on the mistaken concept that Santa Ana belongs, by divine right, to your (and only your) culture is misguided and unfair at best, and maybe even a little racist. It seems like you don't really care about the neighborhood at all, just about an exclusionist culture.

Canta y no llores
Canta y no llores

If you want to cry about beatification, would you like to save the last of the orange trees in Orange County? (see http://digitalissue.ocweekly.c... You want to talk about saving history for a good cause, make me some OJ and go hug a tree.

DTPAL
DTPAL

Listen we may disagree on how the betterment of the community is conducted but the fact of the matter is the change is always happening... sometimes change just occurs at a much faster pace. And it becomes even more evident when things have been run down for so long. You still have not acknowledged that both Logan and Lacy neighborhoods have needed attention for a long time.

Santa Ana has never been only hispanic. It isn't now and never will be. We must all understand this so that we can band together and provide for all ethnicities and income levels. The Fiesta Marketplace specifically was a "Marketing" ploy to try and create income by creating a Olvera Street in OC. That does not mean it is only there for the surrounding neighborhoods... or be able to sustain without outside help. Olvera street draws in from all over Southern CA. So after the 30 years Fiesta did not sustain itself and grow as I am sure the City, Business owners and more than likely many local residents that were excited when the project started. So like any marketplace it must re-invent itself again and try to sustain for another 30 years... then guess what... the market will change again and the marketplace will have to adapt.

You are fighting one cause for the lower class that happens to be predominately hispanic (which I commend), for the betterment of the community in general... but that does not mean that the once vibrant city center and COUNTY SEAT... and only Metro Downtown in Orange County can't serve the greater community better. There has to be a balance, and I don't think that you believe anyone except yourself when you fight against the progress that Downtown Santa Ana is undergoing.

My two cents...

Good luck everyone on the change, I do believe that in the long run it will be much better for everyone in Santa Ana AND OC that our Downtown will be home to great music venues, great restaurants and great people.

I'm out!

Teacher X
Teacher X

What the city is doing in Logan/Lacy and downtown is totally against what those people are organizing for. Of course everyone is going to say we need more, parks, green area's ect...but for who. With all this public money being used, who is it going to serve? At the same time, public money is being used to push out the people who have long lived in those neighborhoods. There is a direct relationship between downtown and logan/lacy.1. Logan/lacy has long supported la cuatro. Which had made it a very profitable market.2. The new vision of 4th street will further push up rent prices in Logan/lacy and continue to attack the people in logan/lacy. When people say, we want green areas, better parks, better buildings ect ect...its necessary to ask for who? the people who live here now, or the people you would like to see?

DTPAL
DTPAL

EDIT: "I do hope that your grassroots community efforts" Should read... " I do believe in in your grassroots community efforts."

DTPAL
DTPAL

I apologize if my comment did not include consideration for the poverty stricken residents. I think that both SaCRED and SABHC stand for great things and that the community no matter what income level should have a fair shake and decent living conditions. I think the communities in Santa Ana still have a long way to go, but cleaning up the Logan and Lacy neighborhoods is necessary and inevitabel... you can't expect that it would just continue forever in the state it is in.

I think Downtown needs more parks, more activity centers open to everyone, it needs to embrace bicycles better... there is still a long way to go before it serves all its residents, businesses and visitors better. First Street is a mess... the rundown hotels from the freeway to Grand are despicable and an embarrassment. Santa Ana is a big city and the local government needs to fix a lot of problems. But, cleaning up run down neighborhoods is a good start.... I do hope that your grassroots community efforts

And let's not forget this article is about the YOST theater reopening and I believe that this is an amazing building that will now be able to serve everybody better. It has two very passionate men operating it. It can and will be a wonderful local meeting place and destination for visitors... as it should be.

Teacher X
Teacher X

Its is really sick that you take no consideration into the aspirations and needs of people in poverty. Displacing people is not and will never be the answer. Less affordable housing in Santa Ana means more families will share less space...literally. People living 2-3 families per household. There has been strong organizing to improve communities in Santa Ana and the city refuses to listen to the people who want to improve their community. Both SaCRED of Logan/Lacy and SABHC are having trouble changing policy they feel will improve the city. The city counsel refuse to listen.The Logan/Lacy connection to fourth is obvious. That local community has supported la cuatro for years. Only after the city council destroyed it did business go down on fourth. La cuatro was at one time the 2nd highest revenue making area per sq/ft. This manifest destiny of la cuatro is not new to Santa Ana. Harlem, Cesar Chavez Ravine, Boyle heights have all been attacked by hipsters. People should be able to organize and decide how public money is used to create community. Gentrification never comes from "progress" or the "market" it takes public policy to push people out. Just not right.

LoganResident
LoganResident

Again here is a blind call of Ethnic Cleansing disguised as a comment about gentrification. The changes in the downtown began many years before it included Logan/Lacy, both of which were terribly rundown. Slumlord ran apartments, unwieldily kept properties that are known to be homes to deadly gangs. The people that live in the most adjacent neighborhoods to downtown have been living in squaller and fear for many years. Cleaning up downtown and ridding the areas of dilapidated apartments and homes will help with many of the issues of plight in these places.

Will it displace some of the lowest income residents? Most likely. But again there is plenty of affordable housing in Santa Ana. But to let these neighborhoods continue to get even more run down is stupid.

As for the changing of businesses downtown... I can't imagine anyone with any education not being albe to see that the plethora of "Check Cashing" stores and everything-under-the-sun Travel-Bookstore-Pawnshop-Electronics-Shoe Stores are actually benefitting the community. They are there to pray upon the costumers offering "NO PAYMENT DOWN" high interest BS that inevitably keeps the lower class in debt.

As for the Mom-and-Pop retail and restaurants those are the diamonds in the rough and should be patronized and lauded as proof of the "American Dream". But as in any retail environment if you can't keep making sales then someone else will step in and try... over and over and over again. It is the way it is... and in the 5 years that I have spent everyday in Santa Ana many shops have turned over and over and they were not "Hipster" stores. Even the "Hipster" stores will have to prove themselves to become successful.

Downtown should be an open environment to all... it should be an example of Orange County at it's finest.

Adjective
Adjective

'An actual community resource gets shafted.' I'm calling BS on that. The actual community resource IS the Yost, not some run down poorly maintained "Cultural Center' that wouldn't even cater to the entire community.

Gustavo, you're just a sensationalist muck-racker not afraid to hyperbolize and bend the truth to support a mis-guided crusade to 'keep DTSA brown' at the expense of those who actually live in the neighborhood. You're not afraid to hurl ad hominen attacks at anyone who disagrees with your poorly reasoned arguments.

The Latino community certainly has a right to protest or support things that go on in the neighborhood. Protecting businesses, however, that don't make any money and can't pay their rent in a myopic attempt to preserve a way of life that no longer reflects the totality of DTSA simply ignores reality and seeks to tamp real progress in upgrading the area from a 3rd world barrio into the urban center the county seat has the potential to become.

gabriel san roman
gabriel san roman

Hopefully El Centro will see more support from you then your online comment and well wishes!

Paul Gonzales
Paul Gonzales

Tell what to the folks at El Centro, Gustavo? I don't think I made any statements that would indicate one way or the other how I feel about their plight, but since you brought it up, I'll indulge you: I think you're right, from what I know of the situation (because, yes, I do pay attention) it seems like they did get shafted. But they were on a month-to-month lease in their current location and everyone knows that month-to-month tenants generally occupy space at the whim of the landlord. Hopefully El Centro can find a new home Downtown and is able to negotiate a better deal.

I am far from apathetic; I own a modest little house in Heninger Park, immediately south of Downtown-- I'm part of the community and I'm well aware of the struggles that we face. I don't have any desire to see our culture erased; rather, it should be celebrated. But I don't automatically distrust any business that will bring desperately needed revenue to our city just because its arrival isn't heralded by trumpeting mariachis and doesn't have the stamp of approval of a middling, shit-stirring columnist; and I'm not persuaded by your arguments.

Oh, and when I want a mimosa I can make it my damn self, thanks.

Newportblue65
Newportblue65

Paul you are so right! The rest of the people cheer you on!

gustavoarellano
gustavoarellano

Really? Tell that to the folks at El Centro—of course, you're one of those myopic people who'll rail about not being able to get their mimosas in the morning, but stay silent when an actual community resource gets shafted. God bless you and your apathetic life!

Paul Gonzales
Paul Gonzales

The race vs. class thing is just semantics with you, Gustavo; you use them interchangeably when you're backed into a corner, swapping one for the other so you can continue to cry foul.

The sad thing is, as Downtown Santa Ana struggles to stay relevant (because, sorry, a street lined with pawn shops, bridal shops and salones para fiestas can't stay relevant forever), you are the classist and the racist. You puff up your chest and march around pretending that you are the be-all, end-all with regard to what it means to be Mexican, but what you're actually doing is bullying the people of my community, grabbing hold of their blue collars and trying to force them to be exactly who you think they should be; and you childishly attack anyone who disagrees with you.

I am a Mexican and I am not defined by Gustavo Arellano's myopic view of what that means. I am also proud to call Santa Ana my home and very excited to see the direction it is heading.

ProudCommunityMember
ProudCommunityMember

You're right. It's not about race it's glaringly about revenue... or "Green". And the wealth in this country is the same in this state, county and city... it's controlled by a very small percentage of the population. What "they" do does dictate what the "rest" of the population has to work with. Apartments for living, retail centers, and jobs. The CLASS issue is not isolated in Santa Ana. What is GREAT about downtown Santa Ana, is that it has character... character in the architecture, character in the history (good and bad) character in the people that utilize it. As a lifetime resident of OC with stints in LA, SF and SD and traveling to work in almost every large downtown metropolis in the country, it's safe to say OC's only city center that comes close to the others is DT Santa Ana. AND in every major city there are representatives of all races and all income levels... living and working together in good times and bad. So, we are not alone here with the issues of change! The people with the money, the property owners are looking out for their best interests and revitalizing historic and beautiful theaters. This will be beneficial to those in the surrounding ares. It is good that the community cares and speaks out to keep corruption to a minimum and the government in check. But to vilify new tenets is ridiculous. Change is the only constant in this world... embrace it. And I for one am proud to be a part of the multi-cultural environment, arts and MUSIC of an energetic revitalized city center of Orange County. Bravo Dennis, Bravo Dave!!!! We are looking forward to all your events!

DTPAL
DTPAL

Huh? American Apparel was one of the largest Brands in downtown. Sure they sold some of the ugliest hipster atire around (and comfy tees) but they are not the homegrown mom and pop shops (yes the Yost too) that make this downtown great. AA filed for bankruptcy and has been closing stores all over and has little to do with the hipster economy that you are so worried about.

gustavoarellano
gustavoarellano

Actually, it's AnaCRIME. AnaGRIME is an acceptable alternative...

 
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