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Patrick Rue Is the Brue-master

From a Placentia industrial park, Patrick Rue and his Bruery have revolutionized craft-beermaking in Southern California

Perhaps it's the recession or that baby boomers, their once-faithful audience, have retired from their glory days of counting down an afternoon, can after can. But many believe people simply want more from this alcoholic staple made with water, barley, hops and yeast. "You wouldn't walk into a restaurant and order 'a plate of food,'" the late, legendary English beer writer Michael Jackson has been quoted as saying. "So why would you do the same with your beer?"

"People are looking differently at their food, realizing the value of organic crops, which came into the culinary world, then the wine world, and now the beer world," says Steven Armstrong, who writes the Craft Beer Chronicles column for the Los Angeles Times tabloid Brand X. "They're realizing that with industrial beer, there's no human touch. It doesn't taste good, doesn't smell good. And it's not just snobs who believe this. It's normal people. Our standards are rising."

In 1980, America had all of eight craft breweries. Three decades later, there are around 1,800—and the number grows every month. While still accounting for just 8 percent of beer sales in the United States, craft brewers have seen double-digit growth in their retail dollars during the past two years. Today, at specialty markets and upscale liquor stores, armies of craft-beer bottles line refrigerator shelves, with names that sound like those of crazy pirate-ship dwellers: Cockeyed Cooper, Arrogant Bastard, Old Leghumper, Moose Drool, Ace Joker and Seriously Bad Elf. There are beers for every taste, food and occasion—pale ales, strong ales, bitters, lambics and pilsners. Beers that taste like French toast, and beers that taste like curry.

Patrick Rue holds a case of Marron acidifie at the Bruery in Placentia
Kate Kohl Fancher
Patrick Rue holds a case of Marron acidifie at the Bruery in Placentia
Beer samples at the Bruery Provisions
Kate Kohl Fancher
Beer samples at the Bruery Provisions

Location Info

Map

The Bruery

715 Dunn Way
Placentia, CA 92870

Category: Breweries and Wineries

Region: Placentia

Phoenix Club

1340 S. Sanderson Ave.
Anaheim, CA 92806

Category: Bars and Clubs

Region: Anaheim

The Bruery Provisions

143 N. Glassell St.
Orange, CA 92866

Category: Bars and Clubs

Region: Orange

Details

The Bruery's Third-Anniversary celebration at the Phoenix Club, thebruery.com. Sun. Session A, 10:30 a.m.-2 p.m.; Session B, 3:30-7 p.m. $35 (includes a souvenir glass and 10 4-ounce tasters); VIP, $50 (includes a souvenir glass, 10 4-ounce tasters and six tastings of the Bruery's limited-release beers).


SEE ALSO:


SLIDESHOW: Check out this step-by-step slideshow of the homebrewing beer process with the Barley Bandits, the oldest homebrewers club in Orange County.


/
INFOGRAPHIC: How to make your own beer at home. ​Give a man a beer, and he'll barely have a buzz. Teach a man how to make beer, and he'll suddenly become awesome.



SLIDEHOW: See more images from our photo shoot with the Bruery.

Orange County and Los Angeles historically trailed other major metro areas in the craft-beer boom, seen as mostly dry land on the California brewery-tour map between San Diego and the Central Coast. But that has changed in the past few years with a new crop of breweries: In addition to the Bruery, there are 23 others in Orange County, including Bootlegger's Brewery in Fullerton, Cismontane Brewing Co. in Rancho Santa Margarita and Noble Ale Works in Anaheim. The high-quality suds being put out are "starting to rival the beer production seen along California Highway 78," Armstrong says. "It never ceases to amaze me what can be done and what people are doing in our back yard."

*     *     *

Rue ordered from Amazon books such as Designing Great Beers by Ray Daniels, studied the science of brew processes and attended craft brewers' conferences around the country. Rachel jumped onboard as the brewery's co-founder and right-hand woman. Each week, Rue met with his dad for a business coaching session, at which they talked about goals and strategies. His dad suggested a mission statement, a single sentence that describes the purpose of the venture. Rue mulled over the assignment on his blog, on which he chronicled the excitement and travails of starting a brewery, from searching for equipment to finding equipment to getting permits from the city.

"I want the Bruery to have an impact on the beer industry as a whole," he wrote in 2007. "I'd like to be the cause for many to experience a new side of beer—a paradigm shift that makes someone realize that beer is so much more complex, interesting and enjoyable than what they had previously believed."

During that time, Rue visited breweries across the state—Skyscraper in El Monte, Russian River in Santa Rosa, Lost Abbey in San Marcos—armed with lists of questions. Greg Koch, CEO and co-founder of San Diego-based Stone Brewing Co., remembers when Rue asked if he could come down to meet with him about potential Southern California distribution; he agreed out of courtesy. "When we met with him, he knocked it out of the park," Koch says. "I've honestly never had a better presentation about a brand and a brewery from anyone else, be they a newbie or veteran. Both his passion and capability were clear. I told Patrick at the beginning that he had a chance to help play a very transformative role in the OC craft-beer scene."

To help with the actual brewing, Rue hired Tyler King (now the Bruery's head brewer), a buddy from his homebrewing club who was finishing his last year at Cal State Fullerton but already had five years of professional experience as a brewer for BJ's Restaurant & Brewhouse. King wanted in from the start. "Not everyone gets to build a brewery from the ground up," the 26-year-old says.

For the Bruery's first batch, the company decided to host a homebrew competition. "We knew we'd probably screw up, and if we did, we wanted it to be a one-time recipe," Rue admits. The winner, out of 34 entries, was Levud's, a golden strong ale that Rue calls "dangerously drinkable" for a beer with an 11 percent alcohol content. It was tested on a 10-gallon system, and when it turned out well, the duo went for a 465-gallon batch. It sold out in about four months—impressive back then, though, "today, it would sell within 10 minutes," Rue says. (Just for kicks, on a week when they had nothing to do, Rue and King signed and numbered every bottle—today, early fans show off the collector's items at tastings.) The Bruery shipped its first case of beer in May 2008.

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10 comments
Bim
Bim

Great article about a great brewery! Loved the Beer Club For Men mention. They have a kick-ass beer blog, and have reviewed many of The Bruery's beers. If you want a no-shit review of beers (1300 and counting) go to thebeerclubformen.blogspot.com

See above for my shameless self promotion!Bim

Jason
Jason

It depends on what you like...if you're a hophead The Bruery doesn't do IPAs and really only has a couple of hoppy beers. People that like Belgian style ales and stouts are the ones who see how special The Bruery's beers are. Even if their beer isn't up your alley it still is revolutionary from the stand point of the ingredients they use, which I think has encouraged other brewers to be more creative. Patrick Rue's beers are at the forefront of craft brewing and right now American brewers for the most part comprise the cutting edge of craft beer.

Danieldrennon
Danieldrennon

Really well-done article, Michelle. Good work.

Daniel Ucko
Daniel Ucko

Would love to hear about Noble AleWorks in Anaheim too. Industrial park breweries + food trucks = unique, fulfilling and delicious night out in Orange County. Bootleggers is great too, but The Bruery really attempts to push the limits and has seen tremendous success in a short three years.

Jason
Jason

At Beers In Paradise/beersinparadise.com we love the Bruery. We were fortunate enough to interview Patrick and his sales manager Jonas late last year. We'll be posting the show in the coming weeks on our site. We'll also be at the Phoenix Club on Sunday to celebrate their 3rd Anniversary. Cheers to the Bruery!

Jason StinnettPresidentBeers In Paradise/beersinparadise.com

 Meh!
Meh!

Their beer is ok, not as good as Bootleggers and certainly not "revolutionary."

Jake
Jake

You're right, everyone makes a Belgian quadruple with agave syrup or a blended beer made of a sour ale and an imperial stout. However I can only get a hefeweizen or a rye IPA by going to Bootleggers. Those are two "revolutionary" beers found nowhere else.

zhenrou12
zhenrou12

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Meh?
Meh?

How much are Bootleggers beers going for on eBay?

vanlingleipa
vanlingleipa

Now that's a typical exchange between a bootleggerian and bruerian. Beer butt-scratcher vs elitist snob.

 
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